• Start Time:
    10:45AM
  • End Time:
    11:25AM
  • Day:
    Day 2

Talk:

This panel explores how the $250B creator economy has evolved from transactional partnerships to transformational brand-building. Discover how authenticity, community, and collaboration are reshaping the future of marketing and consumer trust.

  • How are creators redefining brand relationships? Moving beyond paid posts to purpose-driven partnerships
  • Understanding why real voices and creator-led communities are the ultimate currencies of trust, connection and commerce
  • Exploring how emerging AI tools, social commerce, and platform shifts are transforming creator discovery, content production, and monetisation

Associated Speakers:

Sylvia Brendel

Head of Publicity: Influencer and Streaming

ITV

Associated Talks:

10:45AM - Day 2

View Panel: From Influence to Impact: The Creator Economy Revolution

View Full Info

James Wallis

Head of Content Marketing and Distribution

NatWest Group

Associated Talks:

10:45AM - Day 2

View Panel: From Influence to Impact: The Creator Economy Revolution

View Full Info

Rachel Porter

Head of Influence Strategy - EMEA

Ogilvy

Associated Talks:

10:45AM - Day 2

View Panel: From Influence to Impact: The Creator Economy Revolution

View Full Info

Sanchit Sareen

RVP, Influencers & Creators, EMEA

impact.com

Associated Talks:

02:00PM - Day 2

View Panel: Shoppable Stories: The Creator-Driven Commerce Shift

10:45AM - Day 2

View Panel: From Influence to Impact: The Creator Economy Revolution

View Full Info