• Start Time:
    03:10PM
  • End Time:
    03:50PM
  • Day:
    Day 2

Talk:

Today, creators and micro-influencers are turning affiliate into a growth engine, blending trust, authenticity, and personalisation. From social media to data-driven campaigns, affiliate marketing sits at the intersection of commerce, content, and community, so how are brands redefining audience connection?

  • Leveraging AI to optimise affiliates and maximise ROI
  • Harnessing TikTok, YouTube, Instagram, and mobile experiences to turn engagement into conversions
  • Integrating influencer reach with performance-driven affiliate strategies to create a full-funnel marketing approach
  • Navigating cookieless tracking, first-party data, and cause-driven partnerships to drive results

Associated Speakers:

Ahmed Hamidović

Senior Affiliate Manager

Virgin Media O2

Associated Talks:

03:10PM - Day 2

View Panel: Redefining Connections: Affiliate Marketing in the Creator Era

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Pavlina Theodoulou

Head of Affiliates and Partnerships

News UK

Associated Talks:

03:10PM - Day 2

View Panel: Redefining Connections: Affiliate Marketing in the Creator Era

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Ellie Davies-Row

Influencer Partnerships Lead, Europe

Awin

Associated Talks:

03:10PM - Day 2

View Panel: Redefining Connections: Affiliate Marketing in the Creator Era

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Effy Song

Senior Creator & Affiliate Growth Manager

TikTok

Associated Talks:

03:10PM - Day 2

View Panel: Redefining Connections: Affiliate Marketing in the Creator Era

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Frank Ravanelli

VP of Affiliates & AI Marketing

FOREO

Associated Talks:

03:10PM - Day 2

View Panel: Redefining Connections: Affiliate Marketing in the Creator Era

10:45AM - Day 2

View Panel: Building Consumer Trust in the Age of AI

03:30PM - Day 2

View Panel: Innovative Strategies for Content Creation and Affiliate Marketing

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