• Start Time:
    02:15PM
  • End Time:
    03:00PM
  • Day:
    Day 2

Talk:

  • How AI is transforming the creative process: scripting, storyboarding and producing content.
  • What are the ethical implications of AI-generated content? Balancing innovation with authenticity and transparency.
  • How can AI tools improve audience engagement and campaign outcomes?
  • Leveraging AI to analyze audience sentiment and emotional responses to videos.

Associated Speakers:

Will Chu

SVP, Customer Engagement & Product Delivery

Brightspot

Associated Talks:

02:15PM - Day 2

View Panel: Shaping the Future of Content Creation: AI as Your Creative Partner

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Pascal Hetzscholdt

Senior Director, AI Strategy & Content Integrity

Wiley

Associated Talks:

02:15PM - Day 2

View Panel: Shaping the Future of Content Creation: AI as Your Creative Partner

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Mike Dzierza

Gen AI implementation Director

Generate Studios

Associated Talks:

02:15PM - Day 2

View Panel: Shaping the Future of Content Creation: AI as Your Creative Partner

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Ishaan Kaul

Global Consumer Marketing Lead - Ecommerce & Digital Business

Reckitt

Associated Talks:

02:15PM - Day 2

View Panel: Shaping the Future of Content Creation: AI as Your Creative Partner

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Sandra McDill

Global Head of Content Production

Haleon

Associated Talks:

02:15PM - Day 2

View Panel: Shaping the Future of Content Creation: AI as Your Creative Partner

View Full Info