Fireside Chat: Shoppable Social: Turning Feeds into Revenue Engines

Talk:

TikTok Shop, Instagram Checkout, and YouTube Shopping are integrating AI recommendations, AR try-ons, and seamless in-app payments, transforming social feeds into full-service storefronts. Brands that optimise for this ecosystem can drive sales, build trust, and meet audiences where they already shop.

• Explore how AI-driven recommendations and AR experiences are reshaping social commerce and driving conversions
• Implement shoppable posts and creator-led content to shorten the purchase journey and increase trust
• Optimise social-first checkout flows and mobile experiences to reduce friction and boost sales
• Leverage analytics to track performance, refine strategies, and make data-informed decisions