• Start Time:
    10:45AM
  • End Time:
    11:25AM
  • Day:
    Day 2

Talk:

  • Best practices for short, impactful content across mobile platforms.
  • Adapting to platform-specific features (e.g. trending sounds, filters, and captions).
  • Making the most out of short-form content: how to incorporate hooks, storytelling and a compelling narrative in the first 10-30 seconds.
  • Strategies to grab attention instantly- bold visuals, movement, provocative questions, bold statements or text overlays to engage immediately.
  • Creating shareable content that resonates with your target audience.

Associated Speakers:

Kaitlyn Pearce

Head of Branded Content, UK

Audio Network

Associated Talks:

10:45AM - Day 2

View Panel: The 3-Second Hook: How to Dominate Video Marketing

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Simone Castle

Head of Digital Content & Social Media

Bally’s Interactive

Associated Talks:

10:45AM - Day 2

View Panel: The 3-Second Hook: How to Dominate Video Marketing

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Brock Groombridge

Head of Video and Photo

Viator (a TripAdvisor company)

Associated Talks:

10:45AM - Day 2

View Panel: The 3-Second Hook: How to Dominate Video Marketing

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Rebecca Williams

Global Photo & Video Production Manager

TUI GROUP

Associated Talks:

10:45AM - Day 2

View Panel: The 3-Second Hook: How to Dominate Video Marketing

View Full Info