- Start Time:10:45AM
- End Time:11:25AM
- Day:Day 2
Talk:
- Best practices for short, impactful content across mobile platforms.
- Adapting to platform-specific features (e.g. trending sounds, filters, and captions).
- Making the most out of short-form content: how to incorporate hooks, storytelling and a compelling narrative in the first 10-30 seconds.
- Strategies to grab attention instantly- bold visuals, movement, provocative questions, bold statements or text overlays to engage immediately.
- Creating shareable content that resonates with your target audience.
Associated Speakers:
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Kaitlyn Pearce
Head of Branded Content, UK
Audio Network

10:45AM - Day 2
View Panel: The 3-Second Hook: How to Dominate Video Marketing
Simone Castle
Head of Digital Content & Social Media
Bally’s Interactive

10:45AM - Day 2
View Panel: The 3-Second Hook: How to Dominate Video Marketing
Brock Groombridge
Head of Video and Photo
Viator (a TripAdvisor company)

10:45AM - Day 2
View Panel: The 3-Second Hook: How to Dominate Video Marketing
Rebecca Williams
Global Photo & Video Production Manager
TUI GROUP

10:45AM - Day 2
View Panel: The 3-Second Hook: How to Dominate Video Marketing


















