• Start Time:
    04:00PM
  • End Time:
    04:40PM
  • Day:
    Day 1

Talk:

  • Consumers expect more than ever from their brands. Now what?
  • Is brand “responsibility” a value proposition for consumers?
  • Why brand marketing must align with company values, culture, and strategy (talking the talk without walking the walk: a cautionary tale)
  • Building brand relationships through authentic customer experience
  • What is the marketing function’s role in building responsible brands?

 

Associated Speakers:

Aaliyah Ansari

4Life Solutions

Chief Marketing Officer

Associated Talks:

04:00PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

View Full Info

Amelie Arras

Marketing Director

Zumo

Associated Talks:

04:00PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

View Full Info

James Cannings

Chief Sustainability Officer

MSQ

Associated Talks:

04:00PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

View Full Info

Pete Durant

Head Of Marketing

BAM Bamboo Clothing

Associated Talks:

10:40AM - Day 1

View 10 ways to get sustainability marketing right

04:00PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

View Full Info