• Start Time:
    02:00PM
  • End Time:
    02:40PM
  • Day:
    Day 1

Talk:

So, you’ve implemented all the latest mar-tech but it doesn’t seem to have improved anything. You’ve spent a lot of time (and money) but where is the value? In this session, the panel will discuss where the fault lies – is it in the technology that promises so much or fails to deliver? Is it staff who lack the key skills required to make the most of the data revolution? Or is it with the company itself and the lack of the culture?

Key topics:

  • What problems can technology solve (and what problems can it not)?
  • What does a data-driven culture mean and why is it important?
  • Hire or upskill? What role do employees play in getting the most out of data?

Associated Speakers:

Jenny Stanley

Founder and Managing Director

Appetite Creative

Associated Talks:

02:00PM - Day 1

View Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

View Full Info

Dr Geraint Evans

Executive Coach & Co-Author ‘Sustainable Marketing

Interim CMO Consultant

Associated Talks:

01:40PM - Day 1

View Virtual: Personal Branding in 2022 – How do you want to be seen online?

09:00AM - Day 1

View The key trends defining data & insight in 2022 – and beyond.

02:00PM - Day 1

View Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

09:00AM - Day 1

View How are you doing on your 2020 Digital To-Do List?

08:50AM - Day 1

View Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

View Full Info

Dany El-Eid

Director, North America

Adverity

Associated Talks:

11:00AM - Day 2

View Panel: Marketing Insights and Predictions – What’s to come in 2022

02:00PM - Day 1

View Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

View Full Info