Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

Talk:

So, you’ve implemented all the latest mar-tech but it doesn’t seem to have improved anything. You’ve spent a lot of time (and money) but where is the value? In this session, the panel will discuss where the fault lies – is it in the technology that promises so much or fails to deliver? Is it staff who lack the key skills required to make the most of the data revolution? Or is it with the company itself and the lack of the culture?

Key topics:

• What problems can technology solve (and what problems can it not)?
• What does a data-driven culture mean and why is it important?
• Hire or upskill? What role do employees play in getting the most out of data?