• Start Time:
    10:00AM
  • End Time:
    10:20AM
  • Day:
    Day 1

Talk:

  • What is Performance Marketing and why does it matter?
  • The role of data (including KPIs) in performance marketing
  • Changing B2C-landscape due to Privacy-first
  • Impact of Privacy Policies on the marketers
  • Adapting mindsets and managing expectations in collaboration with internal stakeholders (e.g. Management, Legal, IT etc.)

 

Associated Speakers:

Ambika Zutshi

Sr. Digital Performance Marketing, Content Marketing & Data Analytics

HUGO BOSS

Associated Talks:

10:00AM - Day 1

View Performance Marketing in a Privacy-first World

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