Personalisation and privacy are often presented as two concepts at odds with one another when it comes to digital advertising, but that shouldn’t be the case. With the right solutions and partners, people can see content that is more relevant and meaningful to them, and brands can reach the consumers who are more likely to take the actions they care about – all without compromising privacy.
Join Heidi Bullock, CMO of Tealium, and Christine Warner, VP Global Partnership Management and Business Development at Facebook, who will explore the next phase of this movement in marketing – one that looks to preserve valuable personalized experiences and people’s privacy. This session will cover:
- How the industry is involving to meet people’s expectations around privacy
- What businesses like Tealium are doing to provide customers with the relevant experiences they love while supporting efforts to give users appropriate data transparency and control