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  • Start Time:
    09:30AM
  • End Time:
    10:00AM
  • Day:
    Day 2

Talk:

The demise of the cookie means more and more marketers are using geolocation targeting. This can often translate to targeting home postcodes. However, this is only half the story because half our waking time is not spent at home. This session will demonstrate that marrying postcode data with the journeys people take makes geo-location targeting even more effective. It will highlight the power of shared experiences and demonstrate how content can be even more successful when it harnesses a crowd mentality.

Associated Speakers:

Jennie Roper

Head of Intelligence, (OOH)

GroupM

Associated Talks:

09:30AM - Day 2

View Post-cookie to postcode. Marrying postcode data with spatial datasets and behavioural science to make better content and comms

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

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