Breaking the Silos: How Sales & Marketing Build Brands That Win

Talk:

Hear from Carl McCartney, Global Sales Enablement Director at Les Mills, as he explores how sales and marketing can work seamlessly together to build stronger, more connected brands.

In this session, Carl will discuss:

• How brand and team culture shape consumer messaging, and how Les Mills’ club and instructor culture play a crucial role in delivering consistent brand experiences
• How capability across sales, marketing, and product teams translates into consistent, high-quality commercial conversations and stronger commercial outcomes
• How consumer experience and digital transformation influence modern B2B marketing strategies, and why this evolution matters more than ever
• How to unite teams across the entire consumer journey to deliver a seamless, personalised experience that strengthens brand trust and long-term loyalty