• Start Time:
    10:00AM
  • End Time:
    10:30AM
  • Day:
    Day 2

Talk:

Performance marketing effectiveness is flat-lining as digital marketing struggles to shake its obsession with efficiency over effectiveness. The DMA reveals how to turn the tide following an analysis of nearly 2,000 campaigns in its recently published Value of Super Touchpoint Planning report.

Want to know how to identify a Super Touchpoint? Join the DMA’s Insight and Planning Director Ian Gibbs to find out.

Associated Speakers:

Ian Gibbs

Insight and Planning Director

DMA

Associated Talks:

10:00AM - Day 2

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