From More to Meaningful: AI and Personalisation Through Deliberate Restraint

Talk:

Hear from Pooja Adiga, Senior Director, Consumer Business, Northern Europe at Wella Company, as she explores why doing more with less is the most effective path to transforming teams to integrate AI and manage hyper‑personalisation. In this session, she will unpack:

• How brands are simultaneously transforming their internal teams – through upskilling, AI adoption, and new ways of working – while also overhauling consumer communications through hyper‑personalisation, automation, and agentic AI.
• Why many organisations struggle with both transformations due to a common but flawed assumption: that more is better– more tools, more training, more messages, more variants.
• Why the real key to success lies in deliberate restraint and clarity of purpose, focusing only on what truly moves the needle rather than adding unnecessary complexity.