• Start Time:
    12:10PM
  • End Time:
    12:40PM
  • Day:
    Day 1

Talk:

  • Building AI-driven digital personas to model UK consumer attitudes and behaviours.
  • Unlocking predictive insights to test messaging, brand positioning, and cultural trends.
  • Addressing bias and authenticity to ensure realistic, actionable simulations.
  • Lessons learned in AI-driven audience modelling—pitfalls, surprises, and future potential.

Associated Speakers:

Tim Brandon

Head of Agile Research

OMD UK

Associated Talks:

12:10PM - Day 1

View Simulating Britain: AI That Thinks Like Us

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Sean Betts

Chief AI & Innovation Officer

Omnicom Media Group UK

Associated Talks:

12:10PM - Day 1

View Simulating Britain: AI That Thinks Like Us

View Full Info