The Connected Brand narrative was launched to help teams educate and inspire clients on the next generation of brand building. The narrative introduces our Connected Brand builder, a comprehensive approach to driving connections between people and businesses that works by leveraging:
- Connected Delivery: The predictive power of our personalization engine delivers meaningful connections across 3.59 billion monthly active people globally.
- Connected Storytelling: The diversity of formats we offer is unrivaled, which empowers brands to add real depth to their storytelling and build unforgettable experiences.
- Connected Insights: Our optimization and measurement tools, which help brands glean insights that enrich their practices of continuous testing & learning and enable data-driven brand building.
Head of Connection Planning, Retail EMEA
02:30PM - Day 2