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    Day 1


Attribution often gets a bad rap because marketers have been burned by it in the past. But what’s really letting marketers down is an over-reliance on outdated ‘data-driven attribution models (or simple rules-based models like Last Click and Multitouch) – and broken analytics data.

Join QueryClick CEO & Founder, Chris Liversidge, as he discusses why it’s time to rethink attribution. This 20-minute presentation will cover:

  • How the removal of third-party cookies will impact marketers
  • Why first-party data is the key to successful attribution
  • How to unbundle siloed data within Google and Facebook to boost ROI

Associated Speakers:

Chris Liversidge

Founder & CEO


Associated Talks:

09:30AM - Day 1

View Outdated Models & Inaccurate Data: Why It’s Time to Rethink Attribution

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