Creative at Scale: Using AI, Data and Platform-First Storytelling to Drive Content Performance

Talk:

• A behind-the-scenes look at a recent multi-channel content campaign, including how we designed platform-specific storytelling across TikTok, Meta, Pinterest and YouTube
• How AI was used in practice to support content generation, optimisation and speed…what worked, what didn’t, and what we learned along the way
• How a test-and-learn approach shaped creative decisions, formats and media investment across channels
• Key results, practical takeaways and lessons for content leaders looking to scale quality without losing relevance