Proving Marketing ROI in a world of rapidly evolving tech

Talk:

• • Marketers are under pressure to deliver personalisation, optimize ad spend, and make better customer experiences at scale.
  • This requires new technology (AI; CDP; Data Lakehouse), more analysis and insight
  • But what are the gotchas that you need to think about to make these technologies work
    • People, process, data, technology
  • Let’s not forget about human intervention