- Start Time:12:00PM
- End Time:12:30PM
- Day:Day 1
Talk:
This talk will cover:
- How the perception of sustainability, its narratives and actors have evolved over the last 15 years
- How brands are approaching sustainability and how does the public perceive their efforts
- How marketing and advertising can play a pivotal role in advancing the agenda of sustainability
Associated Speakers:
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Francesco D’Orazio
Founder and CEO
Pulsar Platform

12:00PM - Day 1
View From green-washing to green-action: how advertising can become a force for good in the battle for sustainability
Jess Francis
Senior Global Strategist & Co-Lead, Global Sustainability Practice
McCann

12:00PM - Day 1
View From green-washing to green-action: how advertising can become a force for good in the battle for sustainability