Exploring Generated AI Imagery in Digital Marketing

Talk:

Agencies and brands can build a strong rapport with their audience by harnessing the power of Generative AI to create novel imagery in a fraction of the time of traditional methods.

This imagery can also be used in personalization efforts to adapt visuals to the preferences of individual consumers.

Companies are better positioned to create timely, branded visuals for effective campaigns by understanding the different options and best practices related to AI imagery.

Presentation Overview:

• Intro to technology used throughout art history – printing and optics used by the masters.
• Emergence of generative AI tools over the last couple of years.
• Recent campaigns and brand activations featuring generated AI content.
• Ideas for current brands looking to dip their two in the water and drive engagement.