Generative Engine Optimization (GEO): Entering a New Era of Discovery

Talk:

• How AI-driven discovery, AI Overviews, and LLMs are transforming search, web traffic, and brand visibility and why this shift is here to stay
• What GEO is and how organic social, communities, and owned content can influence AI‑generated results beyond traditional SEO
• A behind-the-scenes look at Starling Bank’s pioneering GEO approach and how it’s setting a new benchmark in the industry
• How marketers can position themselves as AI leaders internally, despite the wider “AI is taking our jobs” narrative
• Practical, familiar strategies you can use to boost AI visibility, strengthen brand credibility, and turn GEO into a competitive advantage