Scaling Social Media to Meet the Changing Needs of Consumers

Talk:

• Continued rise in social search across YouTube and TikTok
• The growth of the messy middle and 5+ word searches means customers are searching for information on these platforms more
• And how shaping the right content brief can give you cut-downs and content formats to serve multiple channels
• And is an opportunity for social to have their content used and amplified across other channels like Google Demand Gen, Brand Search, Native Display