- Organic content – what is this telling you? how do you ‘read’ the signs? and identify gaps?
- How do you ‘find’ influencers? Should they be exclusive?
- How do you regulate their content to ASA standards? How do you make it ‘work’ for your channels and theirs?
- When do you know to seek agency help?
- What should you look for in an agency?
- What are the important KPIs?
Senior Social Media Executive , Brand Marketing
11:30AM - Day 1