• Start Time:
    10:30AM
  • End Time:
    11:10AM
  • Day:
    Day 1

Talk:

A significant portion of ad spend never reaches the right person. The result is wasted budget, inconsistent messaging and audiences that never make it to conversion.

In this session, we break down the real sources of ad waste, from spam retargeting to cross-channel inconsistency, and show how real-time data and AI can help you eliminate spend on people who are not ready and more on the ones who are.

You’ll leave with a clear plan for turning the budget you already have into the growth you actually want.

Associated Speakers:

Daniel Wotherspoon

Programmatic & Display Manager

Livescore Group

Associated Talks:

10:30AM - Day 1

View The 2026 Performance Playbook: Using AI to Turn Ad Waste into Growth

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Hazem EL Taha

Senior VP MarTech

HSBC

Associated Talks:

10:30AM - Day 1

View The 2026 Performance Playbook: Using AI to Turn Ad Waste into Growth

View Full Info

Sara Sihelnik

Director, Client Partnerships - EMEA

Quantcast

Associated Talks:

10:30AM - Day 1

View The 2026 Performance Playbook: Using AI to Turn Ad Waste into Growth

View Full Info

Yuki Kuyper

Manager, Corporate Sales EMEA

Quantcast

Associated Talks:

10:30AM - Day 1

View The 2026 Performance Playbook: Using AI to Turn Ad Waste into Growth

11:40AM - Day 1

View Omnichannel Marketing Mastery – Overcoming Pitfalls and Driving Impact

View Full Info