• Start Time:
    09:30AM
  • End Time:
    10:00AM
  • Day:
    Day 1

Talk:

  • Strategies and tactics to preserve your brand during rebranding to retain core values and legacy
  • How to align core messaging and your brand story within your brand and communication strategy
  • Learn how to implement a rebrand internally, to allow employees to embrace the new brand image & identity
  • How to monitor feedback and track the success of your rebrand, to allow for agile adjustments and improvements

Associated Speakers:

Karen Ehrlich

Vice President - General Manager, Skincare - Clinique, La Mer, Dr.Jart+, Origins, Lab Series (UK/ROI)

The Estée Lauder Companies Inc.

Associated Talks:

09:30AM - Day 1

View Fireside Chat: Timeless Success of a Brand: Blending Legacy with Innovation

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