The Art & Science of Video on LinkedIn

Talk:

This masterclass explores what actually makes B2B video effective on LinkedIn, combining insights from LinkedIn’s research on The B2B Video Revolution and The Art & Science of Video. The session will be insights and example-led, unpacking the creative signals, formats and storytelling approaches that help video capture attention and build brand impact.

Join us to learn how brands can move beyond formulaic video content and create work that connects with audiences on a human level while still delivering measurable results.

Key learning points:

• What LinkedIn data reveals about how B2B audiences actually engage with video
• The creative signals that make B2B video more memorable and effective
• How storytelling, emotion and human presence drive stronger brand impact
• Which video formats work best across different stages of the buyer journey
• Practical ways to improve video performance without increasing production complexity