• Start Time:
    09:30AM
  • End Time:
    10:00AM
  • Day:
    Day 1

Talk:

  • Insights: Leveraging AI to unlock vast amounts of information and deliver actionable results
  • Briefs: Using AI to assist in writing high-quality briefs, JBPs, and more
  • Campaigns: Using AI to deliver bespoke and relevant experiences for our consumers
  • Responsibility and Governance: How we mitigate risk and ensure ethical, responsible use

Associated Speakers:

Duncan Wagner

Global AI Marketing Lead

Diageo

Associated Talks:

09:30AM - Day 1

View Responsibly using AI to Deliver Personalised Insights, Briefs, and Campaigns

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