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  • Start Time:
    12:10PM
  • End Time:
    12:40PM
  • Day:
    Day 1

Talk:

In a world where everything is becoming smart – fridges, cars, speakers, rings, etc – people have new and heightened expectations from everything they interact with. So much so that the ambient intelligence that surrounds them is fuelling new ways people engage with the media that surrounds them. This isn’t just about the second screening, but about the ability to experience advanced AR visualisation of a sports game screened on TV, to unlock rewards through your own scent on a bust stop billboard, or to order your fridge to do your shopping for you.

Welcome to the next era of media, one that enables brands to not just fight for attention but conquer deep engagement through an ever-expanding realm of interfaces.

Associated Speakers:

Arthur O’Neill

Joint Head of Invention Worldwide

Mindshare

Associated Talks:

12:10PM - Day 1

View The Future of Media Interfaces

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