• Start Time:
    12:40PM
  • End Time:
    11:10AM
  • Day:
    Day 1

Talk:

Corny stock images. Incomprehensible jargon. Faceless B2B brands. If you went back to 2021 and asked someone to describe LinkedIn in one word, they’d probably say ‘cringe’.

Then something changed. As company blogs died off, LinkedIn quietly became the most important content platform in B2B, and a new wave of B2B creators rewrote the LinkedIn playbook.
In this talk, George looks back at how we got here, where we are right now, where the platform is headed and what brands need to know if they want to win on LinkedIn in 2026 and beyond.

Associated Speakers:

George Terry

Creative Director

Winbox

Associated Talks:

12:40PM - Day 1

View The Death of LinkedIn Cringe (And What Comes Next)

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