The future of customer experiences is conversational thru Gen AI

Talk:

• Transforming the future of audience engagement with Gen AI: Microsoft’s latest AI-driven innovations in digital advertising are aimed at transforming audience engagement. New ad experiences and tools such as Showroom ads for immersive product experiences, Dynamic filters for streamlined search results, App campaigns for expanded ad reach, and Ads Studio for AI-powered ad creation enhance customer connections and optimizing ad performance.
• What to expect at the road ahead with Brand agents: In our vision, Copilot becomes the UI for AI, orchestrating connections with your agents.  Using natural language, Copilot brand agents will have conversations with audiences, and even with other agents. This will enable better customer engagement, lead generation and conversion rates.