The Future of Streaming: Overcoming Barriers to Growth and Investment

Talk:

Streaming presents significant opportunities for digital advertising in Europe, but challenges such as fragmentation, supply constraints, and transparency concerns continue to impact its development. In this panel, IAB Europe and industry leaders will discuss how the ecosystem is working to overcome these barriers, drive innovation, and unlock new opportunities for growth. From addressing measurement gaps to improving buyer confidence, this session will explore actionable strategies to advance streaming advertising.