• Start Time:
    05:10PM
  • End Time:
    05:40PM
  • Day:
    Day 1

Talk:

  • Combining 1st party sales data with media buying
  • Driving granularity with geo segment IDs
  • Predictive modelling to drive bid decision making

Associated Speakers:

Stanley Oyovota

Digital Media & Shopper Analytics Manager

Co-op Media Network

Associated Talks:

05:10PM - Day 1

View Revolutionising Retail: Boosting Sales with AI-Powered Proximity Targeting

04:30PM - Day 1

View Panel: Full Funnel Retail Media Strategy

View Full Info