- Start Time:09:00AM
- End Time:09:30AM
- Day:Day 1
This opening session from writer, researcher and advisor Dr Geraint Evans is designed to be a primer on the key data and insight concepts your company needs to be working on right now to survive in the future. According to IDC, global spend on Big Data and analytics may reach $215.7 billion in 2021; what did your company invest?
This interactive session will go over key trends and important terms digital marketers need to be aware of:
- The key technologies that marketers need to be implementing NOW.
- Why data-based marketing automation is more important than ever in reaching consumers post pandemic.
- Why investing in AI, data science and analytics is so crucial to growth.
- Why the likes of Gartner are already taking about the Shift From ‘Big’ to small and wide data.