• Start Time:
    09:00AM
  • End Time:
    09:30AM
  • Day:
    Day 1

Talk:

This opening session from writer, researcher and advisor Dr Geraint Evans is designed to be a primer on the key data and insight concepts your company needs to be working on right now to survive in the future. According to IDC, global spend on Big Data and analytics may reach $215.7 billion in 2021; what did your company invest?

This interactive session will go over key trends and important terms digital marketers need to be aware of:

  • The key technologies that marketers need to be implementing NOW.
  • Why data-based marketing automation is more important than ever in reaching consumers post pandemic.
  • Why investing in AI, data science and analytics is so crucial to growth.
  • Why the likes of Gartner are already taking about the Shift From ‘Big’ to small and wide data.

Associated Speakers:

Dr Geraint Evans

Executive Coach & Co-Author ‘Sustainable Marketing

Interim CMO Consultant

Associated Talks:

01:40PM - Day 1

View Virtual: Personal Branding in 2022 – How do you want to be seen online?

09:00AM - Day 1

View The key trends defining data & insight in 2022 – and beyond.

02:00PM - Day 1

View Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

09:00AM - Day 1

View How are you doing on your 2020 Digital To-Do List?

08:50AM - Day 1

View Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

View Full Info