• Start Time:
    12:00PM
  • End Time:
    12:30PM
  • Day:
    Day 2

Talk:

Today’s most influential creators aren’t defined by a single format. They are building audiences across short-form, long-form and live content, each serving a different role in discovery, storytelling and community building. This session explores how the next generation of creators are mastering multi-format strategies to grow fandom, deepen engagement and sustain long-term influence.
  • How different formats on YouTube serve distinct roles: Shorts for discovery, long-form for depth and storytelling, and live for real-time connection and community building.
  • Why the most successful creators design content ecosystems that move audiences from casual viewers to loyal fans.
  • Understanding how narrative, pacing and audience expectations change across short-form, episodic video and live formats.
  • How marketers can collaborate with creators across multiple formats to drive awareness, engagement and cultural relevance without disrupting authenticity.
  • Why mastering multi-format storytelling will define the next wave of creator-led entertainment and influence.

Associated Speakers:

Rajarshi Lahiri

Head of Creator Partnerships, UKI

YouTube

Associated Talks:

12:00PM - Day 2

View The Multi-Format Creator: Winning Across Shorts, Long-Form and Live

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