During this session, Chris will be talking about the huge data challenges faced by search marketers when using so many different marketing tools and how recombinant data can offer marketers much greater insight and lead to significantly better returns.
You will learn:
- The weaknesses of single marketing tools
- How recombinant data produces insights that aren’t available through individual data sets
- How algorithms can help you overcome these data challenges
Head of Marketing
03:10PM - Day 2