• Start Time:
  • End Time:
  • Day:
    Day 2


In June 2018, Curry’s PC World turned to The Hook to launch their first ever social content campaign in a bid to make their brand relevant to a younger demographic. This session will walk you through the thinking behind the award-winning campaign, choice of platforms, use of influencers, how JBL’s products were integrated into the creative and an overview of the all important results.

Associated Speakers:

Paul Scanlon

Senior Brand Partnerships Manager

The Hook Group

Associated Talks:

03:25PM - Day 2

View The Hook: Using influencers to super drive sales for Currys PC World

View Full Info