In June 2018, Curry’s PC World turned to The Hook to launch their first ever social content campaign in a bid to make their brand relevant to a younger demographic. This session will walk you through the thinking behind the award-winning campaign, choice of platforms, use of influencers, how JBL’s products were integrated into the creative and an overview of the all important results.
Senior Brand Partnerships Manager
The Hook Group
03:25PM - Day 2