The Rise Of LinkedInfluencers: How B2B Brands Can Win in 2025

Talk:

• B2B markets are saturated and most B2B brands are undifferentiated
• Since humans are always more interested in humans than brands, smart b2b brands are stepping outside of traditional b2b playbooks and leading with their people
• Internal creators can capture attention at a far lower cost and wider scale than traditional b2b branded content and ads
• Actionable tips