The Science of Storytelling

Talk:

95% of marketers say storytelling is essential—yet almost none have been trained in how to do it well. This workshop changes that.

Based on Elliott Rayner’s The Story Engine, you will how to craft stories that resonate, persuade, and convert. We break storytelling down into a repeatable method using science-backed frameworks and business case studies. Because storytelling isn’t magic—it’s a skill.

Key Takeaways & Outcomes:
By the end of the workshop, your team will be able to execute the three essentials of effective storytelling:

• Storytelling Logic: Build clear, compelling story structures grounded in logic. Define the real impact of your product and why customers should care.

• Storytelling Emotion: Use emotion to deliver stories with tension, relevance, and resonance—centered on the customers who benefit most.

• Storytelling Credibility: Establish credibility through proof and purpose. It’s not just about telling a good story—it’s about making it believable.

 Every great product needs a narrative. Without one, even the best ideas get lost in the noise.