The Truth About Branded Content Governance & Regulations

Talk:

The Branded Content Research Project examines the regulation and broader governance of content that is funded or produced by advertisers. The three-year study backed by the BCMA produced a comparative mapping of 32 countries, encompassing North America, the UK, all EU countries and Australia, and examined practices, policy networks and trade/general media discussions in more detail in the UK and Spain.

We’ll begin with a concise, insight-driven presentation that outlines:

• Consider ‘problems’ and challenges e.g. how are evolving forms of branded content addressed in relation to identification and disclosure
• What values guide governance and are these suitable
• How should the effectiveness of governance structures and processes be measured and assessed

The following 20-minute roundtable discussion with delegates will open the floor to explore:

• How do you assess the risk associated with regulations and governance
• What processes and procedures do you have in place to protect your brand
• Are you investing in systems to ensure you adhere to the rules and regulations

This session is ideal for marketers, content creators, and digital agencies curious to understand how to protect their brands through adhering to regulations and governance across key markets.