- Start Time:12:10PM
- End Time:12:40PM
- Day:Day 1
Talk:
- AI transformation research from Google focused on accelerating AI impact for organizations and individuals with Behavioural Science, aiming to help companies move from initial AI awareness (the ‘wow’) to practical implementation (the ‘how’).
- Learn how the FOMA Mindset (Focus on Maximizing Advantages) provides the right approach for enabling AI adoption and impact.
- The session will provide an actionable playbook for both FOMA marketers and FOMA organizations on how to foster AI best practices and culture.
You’ll come away with real-world case studies from leading organizations driving tangible business impact through AI, to apply in your own team
Associated Speakers:
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Maxwell Minckler
Market Insights, Search and YouTube, EMEA

12:10PM - Day 1
View The Unsaid 2.0: The Winning Mindsets Behind Leading AI Organizations

09:30AM - Day 1
View The Unsaid: The Mindsets Driving AI Leadership in Marketing












