The Validation Gap: Why Social Listening Isn’t Enough for Modern Commerce

Talk:

• Learn why traditional social listening fails to capture true intent to buy, and how to spot the signals that actually drive sales.
• How today’s brands are moving from passive listening to active validation to ensure product launches and market shifts are backed by more than just chatter.
• Discover a blended approach that combines social data with reviews, ratings and commerce insights to bridge the gap between what consumers say and what they actually do.