• Start Time:
    12:00PM
  • End Time:
    12:30PM
  • Day:
    Day 1

Talk:

We live in a very different world than that of just 20 years ago. Our lives and those of our customers are increasingly digital. That’s great news for all of us who use digital marketing… lots of potential opportunities. But what are the consequences of our societal transformation? What happens when everyone is living more and more online in a world of nearly 2 billion websites? How do you set your business apart in a changed environment?

As John Naisbitt pointed out in Megatrends, his famously visionary book of 1982, in an ever more “high tech” world consumers increasingly want and respond to “high touch” experience that makes them feel something personal … authentic … human. Global Beverage Alcohol Marketing & Branding Expert, John McDonnell, will share important insights gained from his innovative work across the globe. Learn how to strengthen customer loyalty by keeping your content and digital brand strategy aligned with the priorities of today’s rising generations.

Associated Speakers:

John McDonnell

Managing Director, International

Tito’s Handmade Vodka

Associated Talks:

12:00PM - Day 1

View Using “High Touch” Experience to Succeed in a “High Tech” World

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