Unlocking AI for Content Strategy – Prompt Formulas that Power Results

Talk:

AI content tools are transforming the marketing landscape—but how do you move beyond basic queries to generate truly strategic, brand-aligned output? This session dives into the practical side of prompt engineering and how marketers can harness AI to enhance their content strategy and execution.

We’ll kick off with a focused 15-minute presentation covering:

• The role of AI tools in modern marketing workflows
• Introduction to effective prompt formulas and structures
• Real-world examples of AI-generated content for campaigns, SEO, social, and personalization
• Pitfalls to avoid when using generative AI for branded content

The following 20-minute roundtable discussion with delegates will open the floor to explore:

• What prompt types work best across content formats (e.g., blogs, ads, emails)
• How to maintain brand voice and tone when using AI
• The balance between speed, scale, and creativity
• Tips and tools delegates are using in their own workflows

This session is ideal for marketers, content strategists, and digital leads curious about integrating AI more effectively into their content planning and production. Come prepared to share, learn, and experiment with prompt-driven content creation.