• Start Time:
    09:30AM
  • End Time:
    10:00AM
  • Day:
    Day 1

Talk:

  • How to gain a greater in-depth understanding of your communities through social analysis
  • Learn how to delve into the behaviours, preferences, and trends within your online communities to gain a comprehensive understanding of your audience
  • Utilising social listening tools and how to understand metrics behind social listening and how it can be used to monitor and analyse conversations
  • Discussing the impact of community insights on engagement can inform brand campaigns and enhance community-driven campaigns

Associated Speakers:

Karla Hernández Zaldívar

Global Social Media Insights Manager

Booking.com

Associated Talks:

09:30AM - Day 1

View Unlocking Community Insights: Transforming Data into Engagement

02:30PM - Day 1

View Panel: Revolutionising Social Media Campaigns: Key Trends for 2025

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