As many brands shift their selling to include more and more eCommerce channels, marketing teams have to keep up with growing demands for digital assets like images and videos designed for every consumer touchpoint, including the point of sale online. The digital asset creation and distribution process can improve leads and sales by serving consumers the visuals they crave, or it can frustrate them into clicking away to find a seemingly better alternative. Marketing teams are tasked with presenting their products and services online in a way that will engage consumers in the wake of a massive shift into eCommerce.
In this session, we’ll go through some common scenarios where digital assets are key for an eCommerce strategy and how the proper tools can help ensure efficiency when creating and distributing content online.
In this session you will learn:
- Ways that digital assets can make or break an eCommerce strategy
- How 3D fits into eCommerce
- How to equip your team to create quality e-commerce content, fast.
- What a digital asset management (DAM) system enables and how it’s different from a simple file repository.
VP, Global Marketing
MediaBeacon, an Esko Company
11:40AM - Day 1