Why your brand needs to see more: the power of visual culture

Talk:

Brands exist within culture, and culture influences how people perceive brands, ultimately impacting their commercial performance.

Culture now is more visual than ever, it’s complex, layered and shifting rapidly. For brands to grow, they need to make sense of it and anticipate its shifts. To really play a meaningful role in people’s lives brands must understand culture at scale and in depth, from the big movements to the individual expressions.

So, how do we make sense of visual culture and apply it in our brand strategies and digital activations?  In this session we will cover:

• Culture’s vastness
• Discerning significant trends from noise
• Understanding cultural nuance. Understanding the implicit messages and values, the meanings they carry, and how they resonate 

We’ll showcase Kantar’s Muse, an AI-powered platform that decodes visual culture, fusing AI and human intelligence to distinguish emerging, evolving, and enduring codes and trends.

Discover how Muse, combined with Kantar’s wealth of brand knowledge, helps brands crack the cultural code, unlock growth, and ensure lasting relevance in an increasingly fragmented and polarised world.