B2B marketers – Your buyers are on LinkedIn; but they’re talking to your competitors

Talk:

Fujitsu achieved a 3.6x greater ROI—not by increasing ad spend, but by activating the most credible and overlooked voices in B2B marketing: their employees. In this session, you’ll discover how brands across industries are cutting through digital noise, boosting social reach by 70%, and accelerating pipeline growth through employee advocacy. If your social media strategy ends at the company page, you’re missing a massive opportunity—but it’s not too late to catch up. Learn how to transform your team into influential brand ambassadors and win the conversations that actually move the needle.