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Day 2 - 26 June 2024

Featuring topics including:

Impact of AI, Text & Content Generation, SEO & AI, Marketing Automation, Video & Image Generation, ChatGPT, Marketing teams transformations, Chatbots.

09:20AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

03:30PM - Day 1

View Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond

05:10PM - Day 1

View Utilizing Big Data to Uncover Untapped Market

09:20AM - Day 2

View Chair’s Welcome – AI & Marketing Automation

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Chair’s Welcome – AI & Marketing Automation

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:30AM

Maximus Ndaboka

Global Data Management & Operations Transformation Manager

PepsiCo

Associated Talks:

04:30PM - Day 1

View Panel: Unlocking the power of Data and AI

09:30AM - Day 2

View The Future of Business: AI and Data Analytics as Catalysts for Growth

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The Future of Business: AI and Data Analytics as Catalysts for Growth

  • Overview of the Fast-Moving Consumer Goods (FMCG) Industry
  • Significance of AI and Data Analytics in Business Growth
  • Purpose: Exploring the Integration of AI and Data Analytics in FMCG for Sustainable Growth (PepsiCo example)
. Maximus Ndaboka, Global Data Management & Operations Transformation Manager, PepsiCo
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10:00AM

Mateusz Rumiński

VP of Product

PrimeAudience

Associated Talks:

10:00AM - Day 2

View Unleashing the Power of Generative AI for Precision Advertising

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Unleashing the Power of Generative AI for Precision Advertising

Explore how Generative AI transforms digital advertising with high-quality, scalable, cookieless audiences. This session will cover the enhancements in targeting accuracy and privacy compliance, offering a glimpse into the future of marketing innovation. Join us to learn how to adapt and thrive in the evolving landscape of the advertising industry.

. Mateusz Rumiński, VP of Product , PrimeAudience
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10:30AM

How to Dominate Organic Traffic with Micro Keywords

Discover the power of AI-driven tactics to dominate high-volume, low-competition micro keywords. Mikael will show you the secrets to boosting your organic traffic and setting your brand apart from the competition. Don’t miss this opportunity to gain a competitive edge in the world of online marketing!

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10:45AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

03:30PM - Day 1

View Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond

05:10PM - Day 1

View Utilizing Big Data to Uncover Untapped Market

09:20AM - Day 2

View Chair’s Welcome – AI & Marketing Automation

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Aisha Khan

Digital Transformation & Strategic Marketing Director

Teva

Associated Talks:

10:45AM - Day 2

View Panel: From personalisation to productivity – how to utilise AI in your marketing strategy

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Olaf Lenzmann

Co-Founder + Chief Innovation & Product Officer

Market Logic Software

Associated Talks:

11:40AM - Day 1

View Unlocking Fresh Consumer Insights in Marketing with Gen AI

10:45AM - Day 2

View Panel: From personalisation to productivity – how to utilise AI in your marketing strategy

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Asavari Moon

CEO & Founder

Future Female Marketers

Associated Talks:

04:00PM - Day 2

View AI in Influencer Marketing: Balancing Automation with Authenticity

10:45AM - Day 2

View Panel: From personalisation to productivity – how to utilise AI in your marketing strategy

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Sabrina Godden

Global Creative Director

Vodafone

Associated Talks:

04:00PM - Day 2

View Leading with creativity: The human-AI collab in marketing innovation

10:45AM - Day 2

View Panel: From personalisation to productivity – how to utilise AI in your marketing strategy

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Qaiser Bachani

Consumer Experience Lead, Europe & Global Brands

Mondelēz International

Associated Talks:

10:45AM - Day 2

View Panel: From personalisation to productivity – how to utilise AI in your marketing strategy

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Panel: From personalisation to productivity – how to utilise AI in your marketing strategy

  • A look into all areas of marketing strategy that can be optimized with AI
  • Exploring top used and trending AI tools
  • How to effectively use AI to enhance positive output
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Aisha Khan, Digital Transformation & Strategic Marketing Director , Teva
. Olaf Lenzmann, Co-Founder + Chief Innovation & Product Officer, Market Logic Software
. Asavari Moon, CEO & Founder, Future Female Marketers
. Sabrina Godden, Global Creative Director, Vodafone
. Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands, Mondelēz International
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11:25AM

Morning Break

12:00PM

Elliot Rayner

Director Marketing & Growth

OWOW Agency

Associated Talks:

12:00PM - Day 2

View AI-powered storytelling

02:15PM - Day 2

View Panel: How AI is disrupting the Marketing Industry

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AI-powered storytelling

“Why is storytelling crucial for product success? Consider this:

  • Users are 20 times as likely to recall information when it is delivered as part of a story.
  • 92% of users prefer campaigns when delivered as part of a story.
  • Our brain process storytelling visuals 60% faster than copy.

Want to use the powerful combination of storytelling science and generative AI for crafting impactful product narratives?

  • Learn how great stories strike the right balance between logic, emotion and credibility and how AI can help us find the right balance.
  • Learn how great stories focus on creating conflict and how AI can help customize that conflict.
  • Learn how storytelling credibility depends on sharing insight and how AI can help generate that insight.
. Elliot Rayner, Director Marketing & Growth, OWOW Agency
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12:30PM

Michiel Blonk

Founder & CEO

Cape

Associated Talks:

12:30PM - Day 2

View Automating Global Success with Philips

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Edwin Driehuijs

Product Owner

Philips

Associated Talks:

12:30PM - Day 2

View Automating Global Success with Philips

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Automating Global Success with Philips

Join us at DMWF London for an inspiring session by Philips and Cape, where we delve into Philips’ global marketing challenges and how this partnership has sparked remarkable transformations enabling efficiency at Philips significantly. From streamlining content localisation to empowering data-driven decisions, discover the innovative solutions reshaping the future of global marketing.

Key Takeaways:

• Harnessing innovative solutions for streamlined content localisation and global brand consistency.
• Empowering marketers with robust trackability and traceability of content assets.
• Gaining valuable insights into the future of global marketing leadership and unlocking your brand’s full potential.

. Michiel Blonk, Founder & CEO, Cape
. Edwin Driehuijs, Product Owner, Philips
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01:00PM

Lunch Break

02:00PM

Anna Kupriyanova

Senior Marketer

Fastuna.com and Yasna.ai

Associated Talks:

02:00PM - Day 1

View Put yourself in the consumer’s shoes with AI-interviewing

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Put yourself in the consumer’s shoes with AI-interviewing

  • Why don’t we talk to consumers more often?
  • AI interviewer – a revolution in consumer understanding.
  • Areas of application: insights collection, development and testing of communications/products
. Anna Kupriyanova, Senior Marketer , Fastuna.com and Yasna.ai
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02:15PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

03:30PM - Day 1

View Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond

05:10PM - Day 1

View Utilizing Big Data to Uncover Untapped Market

09:20AM - Day 2

View Chair’s Welcome – AI & Marketing Automation

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Jacky Resnik

Content Design Senior Manager

Associated Talks:

02:15PM - Day 2

View Panel: How AI is disrupting the Marketing Industry

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Josh Diner

Head of Product Marketing

Infobip

Associated Talks:

02:15PM - Day 2

View Panel: How AI is disrupting the Marketing Industry

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Verena Papik

CEO

Shayk

Associated Talks:

02:15PM - Day 2

View Panel: How AI is disrupting the Marketing Industry

View Full Info

Elliot Rayner

Director Marketing & Growth

OWOW Agency

Associated Talks:

12:00PM - Day 2

View AI-powered storytelling

02:15PM - Day 2

View Panel: How AI is disrupting the Marketing Industry

View Full Info

Rachel Aldighieri

Managing Director

DMA

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Data, CRM & Insights

02:15PM - Day 2

View Panel: How AI is disrupting the Marketing Industry

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Panel: How AI is disrupting the Marketing Industry

  • Deep dive into challenges that marketers face today and how AI and data science can help address them
  • Learning Lessons when creating your AI Marketing Strategy
  • How insights will empower your campaigns, processes, data and personalised experiences
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Jacky Resnik, Content Design Senior Manager,
. Josh Diner, Head of Product Marketing, Infobip
. Verena Papik, CEO, Shayk
. Elliot Rayner, Director Marketing & Growth, OWOW Agency
. Rachel Aldighieri, Managing Director, DMA
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03:30PM

Swagat Choudhury

Global Director - Perfect Store Online

Mars

Associated Talks:

03:30PM - Day 2

View Digital Shelf Excellence powered by automation and AI

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Digital Shelf Excellence powered by automation and AI

. Swagat Choudhury, Global Director - Perfect Store Online , Mars
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04:00PM

Sabrina Godden

Global Creative Director

Vodafone

Associated Talks:

04:00PM - Day 2

View Leading with creativity: The human-AI collab in marketing innovation

10:45AM - Day 2

View Panel: From personalisation to productivity – how to utilise AI in your marketing strategy

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Leading with creativity: The human-AI collab in marketing innovation

In this session, we unveil the power of AI in amplifying human creativity in digital marketing. It’s an inspiring look at the synergy between human ingenuity and GenAI, challenging us to rethink the collaborative potential in our creative processes.

Key takeaways:

Leveraging AI and human creativity together unlocks ground-breaking marketing strategies.

Responsible AI use ensures unique, impactful creations, avoiding a “sea of sameness.”

Embrace AI for innovative marketing leadership.

. Sabrina Godden, Global Creative Director, Vodafone
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04:30PM

End of Day 2