Day 2 - 26 June 2024

09:20AM

Chair’s Welcome – AI & Marketing Automation

Hide Details

09:30AM

Maximus Ndaboka

Global Data Management & Operations Transformation Manager

PepsiCo

Associated Talks:

04:30PM - Day 1

View Panel: Unlocking the power of Data and AI

09:30AM - Day 2

View The Future of Business: AI and Data Analytics as Catalysts for Growth

View Full Info

The Future of Business: AI and Data Analytics as Catalysts for Growth

  • Overview of the Fast-Moving Consumer Goods (FMCG) Industry
  • Significance of AI and Data Analytics in Business Growth
  • Purpose: Exploring the Integration of AI and Data Analytics in FMCG for Sustainable Growth (PepsiCo example)
. Maximus Ndaboka, Global Data Management & Operations Transformation Manager, PepsiCo
Hide Details
More Details

10:00AM

Morning Partner Solo – AI & Marketing Automation

Hide Details

10:30AM

Mid-Morning Partner Solo – AI & Marketing Automation

Hide Details

10:45AM

Panel: From personalisation to productivity – how to utilise AI in your marketing strategy

  • A look into all areas of marketing strategy that can be optimized with AI
  • Exploring top used and trending AI tools
  • How to effectively use AI to enhance positive output
Hide Details
More Details

11:25AM

Morning Break

12:00PM

Hyperpersonalisation with the aid of AI

Hide Details

12:30PM

Lunch Partner Solo – AI & Marketing Automation

Hide Details

01:00PM

Lunch Break

02:00PM

Afternoon Partner Solo – AI & Marketing Automation

Hide Details

02:15PM

Holly McKinlay

Director of Strategic Communications & Brand

WWF-UK

Associated Talks:

02:15PM - Day 2

View Panel: How AI is disrupting the Marketing Industry

10:45AM - Day 2

View Panel: Using comms as a competitive advantage in 2024

05:20PM - Day 1

View Growing your audience

View Full Info

Panel: How AI is disrupting the Marketing Industry

. Holly McKinlay, Director of Strategic Communications & Brand, WWF-UK
Hide Details
More Details

03:00PM

Afternoon Partner Solo – AI & Marketing Automation

Hide Details

03:30PM

Swagat Choudhury

Global Director - Perfect Store Online

Mars

Associated Talks:

03:30PM - Day 2

View Digital Shelf Excellence powered by automation and AI

View Full Info

Digital Shelf Excellence powered by automation and AI

. Swagat Choudhury, Global Director - Perfect Store Online , Mars
Hide Details
More Details

04:00PM

Panel: What’s next? The future of AI & Marketing Automation

  • Reviewing the change that AI & Automation has for marketers, their campaigns and strategies
  • Exploring key AI trends; Personalisation, Chatbots, Automation, Content Creation, Advertising & Customer Experience
  • What were the key takeaways from 2023 what should marketers focus on in 2024 and beyond?
Hide Details
More Details