Content & Digital Brand Strategy

• Video is the Future – but how can brands effectively use video & live-streams to create impact and reaction
• The importance of creating omnichannel campaigns and optimising content for voice search
• Delivering dynamic content & enhancing customer experience
• Looking to the future – how effective storytelling will generate ROI

We live in a very different world than that of just 20 years ago. Our lives and those of our customers are increasingly digital. That’s great news for all of us who use digital marketing… lots of potential opportunities. But what are the consequences of our societal transformation? What happens when everyone is living more and more online in a world of nearly 2 billion websites? How do you set your business apart in a changed environment?

As John Naisbitt pointed out in Megatrends, his famously visionary book of 1982, in an ever more “high tech” world consumers increasingly want and respond to “high touch” experience that makes them feel something personal … authentic … human. Global Beverage Alcohol Marketing & Branding Expert, John McDonnell, will share important insights gained from his innovative work across the globe. Learn how to strengthen customer loyalty by keeping your content and digital brand strategy aligned with the priorities of today’s rising generations.

• The importance of building an engaged community
• Why creative content is driving customers to online communities
• Letting your fans speak for your brand
•  Why brands should invest in creating a community

• How to create a compelling brand story that helps engage and influence customers
• Exploring mediums available how consumers are engaging AR, VR, Video, Social media & beyond
• Why Data-Driven Storytelling will  create visually stunning stories but cut through the noise online
• Enhancing engagement with customer-centric & customer-led storytelling

• Understanding the world we live in where content drives culture & culture drives commerce
• Brands taking ownership of their content and relationships with consumers
• Building a holistic strategy balancing that drives the consumer journey

• Why it’s important to create authentic marketing content
• How to share content that will grow consumer trust
• How to embrace and embody an authentic approach to content creation
• Exploring personalisation to show your brand is listening to customers

The luxury industry has mastered the art of storytelling to create desirability around the world’s most enviable brands and to influence us all. But what makes a great story and how do you then share it effectively with your target audience?

Rumble Romagnoli, CEO of digital marketing agency Relevance, shares his insights on how to be an effective storyteller. He explores in-depth memories, archetypes, personas, techniques, and key takeaways. In addition, he highlights effective brand techniques of some of the best storytelling examples from the luxury industry. Once you have mastered the art of storytelling you will be able to place your brand message into the thoughts of communities and generations of people. That is when the real magic starts to happen, and your brand can thrive in the long-term.

Are you willing to take a creative risk? Successful digital campaigns in 2020 require that you turn everything you assume to be true inside out.

Success requires you to be a disrupter in the noisy overcrowded digital space. Success requires you to engage in a way that surprises consumers and provokes conversation.  As a result, the most essential ingredient to a digital campaign in 2020 is creativity, not just in developing campaign assets, but in the execution of the campaign as well.

Nicole Hanratty speaks to the importance of taking creative risks in campaign execution in today’s competitive climate.

From goals and results to consumer benefits, Nicole talks about inviting consumers into the campaign and staying true to brand voice.

• How user-generated content is a fundamental element of any engaging marketing strategy
• Tactics for using UGC to connect and create content that resonates with customers
• Exploring human-centred marketing strategies
• How to use UGC to build communities and identify authentic brand influencers