Day 1 - 21 June 2023
This agenda is exclusive to attendees attending the Business Design Centre on 21-22 June
08:50AM
Courtney Cesari
President
Columbia Alumni Association (CAA) of London
09:20AM - Day 2
View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June
08:50AM - Day 1
View Chair’s Welcome – Content & Digital Brand Strategy – 21 June
09:50AM - Day 2
View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June
09:20AM - Day 1
View Chair’s Welcome – Content & Digital Brand Strategy – 23 June
Chair’s Welcome – Content & Digital Brand Strategy – 21 June
09:00AM
Marketing in the Metaverse
09:30AM
Morning Partner Presentation – Day 1
10:00AM
Courtney Cesari
President
Columbia Alumni Association (CAA) of London
09:20AM - Day 2
View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June
08:50AM - Day 1
View Chair’s Welcome – Content & Digital Brand Strategy – 21 June
09:50AM - Day 2
View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June
09:20AM - Day 1
View Chair’s Welcome – Content & Digital Brand Strategy – 23 June
Janina Jahns
Senior Culture & Entertainment Manager, Northern Europe
Diageo
10:00AM - Day 1
View Panel: Tell better stories with interactive content
Panel: Tell better stories with interactive content
- Don’t be a one trick pony – how interactive content can help diversify the content within your digital strategy.
- Keeping engagement – as interactive content is twice as likely to engage consumers, what are the best practice approaches to make the most from this interaction?
- Personalisation – how to deliver a tailored experience to boost brand awareness and audience interaction.
10:40AM
Mid-Morning Partner Presentation – Day 1
10:50AM
Morning Networking Break
11:20AM
Partner Presentation – Day 1
11:30AM
Evergreen content – the always on strategy
12:00PM
Midday Partner Presentation – Day 1
12:30PM
Leading an empathetic & value-driven content strategy
01:00PM
Lunch & Networking Break
02:00PM
Andrew Canter
Global CEO
Branded Content Marketing Association (BCMA)
Panel: Social Responsibility and how to incorporate it into your marketing strategy
- Ways in which sharing social responsibility can have a positive impact on marketing strategies.
- Be transparent – why it’s important to share work in an accurate and ethical way and avoid the trap of ‘greenwashing’.
- As consumers become increasing concerned about social responsibility of brands, what needs to be thought about from a wider strategy, product, brand and company perspective?
- New ways brands can adopt social responsibility initiatives.
02:40PM
Afternoon Partner Presentation – Day 1
03:10PM
Afternoon Networking Break
03:30PM
Janis Thomas
Ecommerce & Marketing Director
Look Fabulous Forever
03:30PM - Day 1
View Building loyalty at Look Fabulous Forever
03:30PM - Day 1
View Building loyalty at Look Fabulous Forever
11:30AM - Day 1
View Building a Culture of Continuous Improvement
Building loyalty at Look Fabulous Forever
04:00PM
Courtney Cesari
President
Columbia Alumni Association (CAA) of London
09:20AM - Day 2
View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June
08:50AM - Day 1
View Chair’s Welcome – Content & Digital Brand Strategy – 21 June
09:50AM - Day 2
View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June
09:20AM - Day 1
View Chair’s Welcome – Content & Digital Brand Strategy – 23 June
Tayo Ologbenla
Head of Digital Marketing
Savills
04:00PM - Day 1
View Panel: Navigating your marketing strategy through uncertain times
Panel: Navigating your marketing strategy through uncertain times
- Times are uncertain and unpredictable; how do you create a marketing strategy to withstand these tests?
- Emphasising the importance of adaptability – look at the insights of what is working/ isn’t working and adjust accordingly.
- Capitalising on what makes you different and reflecting that across marketing comms and touchpoints.
- Keeping the focus on quality over quantity.