Day 1 - 2 June 2021

11:30AM

The Role Of Brand In The Digital Age

  • Why the definition of “brand” has changed in the digital age and what it means to marketers
  • Exploring how brands must innovate in the digital age from design, product & customer experience
  • In the age of digital transformation and a mobile-first world, what can brands to survive & thrive for consumers
  • Creating a defined cohesive brand identity  in the digital age
  • Where will the digital age take brands next…
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12:30PM

Partnering to Drive Performance

  • Effective partnerships to grow reach, awareness and drive income
  • Managing relationships with partners and influencers
  • How partners can echo the voice of the brand and reach new untapped audiences
  • Creating a cohesive storytelling approach
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02:40PM

Kate Hamilton

Co-founder and Creative Director

Sonder & Tell

Associated Talks:

02:40PM - Day 1

View How to Build a Brand Tone of Voice

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How to Build a Brand Tone of Voice

How do you communicate your personality in a digital sphere? With a tone of voice. But not just any tone of voice; one that’s uniquely yours. This session will look at:

  • How to use your brand positioning to develop a tone of voice to cut through
  • How to choose personality words
  • How to apply that personality to language
  • How to have a point of view
. Kate Hamilton, Co-founder and Creative Director, Sonder & Tell
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