Content & Digital Brand Strategy

• Don’t be a one trick pony – how interactive content can help diversify the content within your digital strategy.
• Keeping engagement – as interactive content is twice as likely to engage consumers, what are the best practice approaches to make the most from this interaction?
• Personalisation – how to deliver a tailored experience to boost brand awareness and audience interaction.

• Online Brand Reputation
• Who Manages Your Brand Domain Names?
• The Risks of Not Managing Your Online Brand Domains
• How Cyberattacks Affect Your Brand Content
• Security Concerns with Brand Domains
• How to Control and Manage Online Brand

This talk will cover:

• How the perception of sustainability, its narratives and actors have evolved over the last 15 years
•  How brands are approaching sustainability and how does the public perceive their efforts
• How marketing and advertising can play a pivotal role in advancing the agenda of sustainability

Digital marketing is now video first. However, looking only at hashtags and descriptions for influencer insight, is like trying to comprehend the enormity of ‘War and Peace’ by simply reading the title. #warandpeace #omg #til.
In this session Allen will demonstrate how to use cutting edge AI to analyse all of an influencer’s past activity; every video, every frame, word by word, to give you unrivalled brand safety and deeper audience alignment.
If you currently depend on meta-data for insights, you need to attend this session – it will open your eyes to what you are missing.
Disclaimer: ChatGPT was not harmed in the planning of this talk🙂

• Ways in which sharing social responsibility can have a positive impact on marketing strategies.
• Be transparent – why it’s important to share work in an accurate and ethical way and avoid the trap of ‘greenwashing’.
• As consumers become increasing concerned about social responsibility of brands, what needs to be thought about from a wider strategy, product, brand and company perspective?
• New ways brands can adopt social responsibility initiatives.

Marketing with Purpose is the difference between earning a customer for a day and a customer for life. It is a research-based framework we developed for building brand trust, love, and loyalty through three core building blocks of trust: responsibility, values, and inclusion.

• Times are uncertain and unpredictable; how do you create a marketing strategy to withstand these tests?
• Emphasising the importance of adaptability – look at the insights of what is working/ isn’t working and adjust accordingly.
• Capitalising on what makes you different and reflecting that across marketing comms and touchpoints.
• Keeping the focus on quality over quantity.