Day 1 - 28 May 2020

Content & Digital Brand Strategy

08:50AM

Content & Digital Brand Strategy – Chair’s Welcome & Opening Remarks

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09:00AM

Keeping Your Brand Relevant in the Digital World

  • How to create a cohesive brand identity on multiple platforms
  • The importance of engaging with your audience but with personality
  • Optimizing growth with your digital brand strategy
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09:30AM

Content & Digital Brand Strategy Sponsor Keynote

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10:00AM

Bee Hindocha

EMEA Marketing Communications Director

8x8

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Panel: Exploring the Evolving Landscape of Content Marketing

  • Video is the Future – but how can brands effectively use video & live-streams to create impact and reaction
  • The importance of creating omnichannel campaigns and optimising content for voice search
  • Delivering dynamic content & enhancing customer experience
  • Looking to the future – how effective storytelling will generate ROI
Moderator: . Bee Hindocha, EMEA Marketing Communications Director , 8x8
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10:40AM

Content & Digital Brand Strategy Sponsor Morning Presentation

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11:10AM

Senior Representative

TBC

Turtl

Associated Talks:

11:10AM - Day 1

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Turtl Presentation

. Senior Representative, TBC, Turtl
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11:25AM

Morning Networking Break

12:00PM

John McDonnell

Managing Director, International

Tito’s Handmade Vodka

Associated Talks:

12:00PM - Day 1

View Using “High Touch” Experience to Succeed in a “High Tech” World

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Using “High Touch” Experience to Succeed in a “High Tech” World

We live in a very different world than that of just 20 years ago. Our lives and those of our customers are increasingly digital. That’s great news for all of us who use digital marketing… lots of potential opportunities. But what are the consequences of our societal transformation? What happens when everyone is living more and more online in a world of nearly 2 billion websites? How do you set your business apart in a changed environment?

As John Naisbitt pointed out in Megatrends, his famously visionary book of 1982, in an ever more “high tech” world consumers increasingly want and respond to “high touch” experience that makes them feel something personal … authentic … human. Global Beverage Alcohol Marketing & Branding Expert, John McDonnell, will share important insights gained from his innovative work across the globe. Learn how to strengthen customer loyalty by keeping your content and digital brand strategy aligned with the priorities of today’s rising generations.

. John McDonnell, Managing Director, International, Tito’s Handmade Vodka
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12:30PM

Content & Digital Brand Strategy Sponsor Lunchtime Presentation

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01:00PM

Community-Based Approach To Brand Strategy

  • The importance of building an engaged community
  • Why creative content is driving customers to online communities
  • Letting your fans speak for your brand
  •  Why brands should invest in creating a community
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01:30PM

Lunch & Networking Break

02:30PM

Lauren Smith

Head of Social Editorial Strategy

Hearst UK

Associated Talks:

02:30PM - Day 1

View Panel: The Role Of Brand In The Digital Age

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Panel: The Role Of Brand In The Digital Age

  • Why the definition of “brand” has changed in the digital age and what it means to marketers
  • Exploring how brands must innovate in the digital age from design, product & customer experience
  • In the age of digital transformation and a mobile-first world, what can brands to survive & thrive for consumers
  • Creating a defined cohesive brand identity  in the digital age
  • Where will the digital age take brands next…
. Lauren Smith, Head of Social Editorial Strategy, Hearst UK
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03:10PM

Content & Digital Brand Strategy Sponsor Afternoon Presentation

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03:40PM

DMWF Partner Presentation

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04:00PM

Aternoon Networking Break

04:30PM

Anoo Mehmi

Digtital Marketing Lead UK&EUROPE

Quest Nutrition

Associated Talks:

04:30PM - Day 1

View Panel: The Art of Storytelling in 2020

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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Panel: The Art of Storytelling in 2020

  • How to create a compelling brand story that helps engage and influence customers
  • Exploring mediums available how consumers are engaging AR, VR, Video, Social media & beyond
  • Why Data-Driven Storytelling will  create visually stunning stories but cut through the noise online
  • Enhancing engagement with customer-centric & customer-led storytelling
. Anoo Mehmi, Digtital Marketing Lead UK&EUROPE, Quest Nutrition
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05:40PM

Networking Drinks

06:40PM

End of DMWF Global Day One

Day 2 - 29 May 2020

Content & Digital Brand Strategy

09:20AM

Content & Digital Brand Strategy – Chair’s Welcome & Opening Remarks

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09:30AM

How Content Drives Culture and Commerce

  • Understanding the world we live in where content drives culture & culture drives commerce
  • Brands taking ownership of their content and relationships with consumers
  • Building a holistic strategy balancing that drives the consumer journey
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10:00AM

Majid Shah

Digital Marketing Manager

VentureDive

Associated Talks:

10:00AM - Day 2

View Panel: Building a Creative & Authentic Content Strategy

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Panel: Building a Creative & Authentic Content Strategy

  • Why it’s important to create authentic marketing content
  • How to share content that will grow consumer trust
  • How to embrace and embody an authentic approach to content creation
  • Exploring personalisation to show your brand is listening to customers
. Majid Shah, Digital Marketing Manager, VentureDive
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10:40AM

Content & Digital Brand Strategy Sponsor Morning Presentation

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11:10AM

Morning Networking Break

11:45AM

Rumble Romagnoli

CEO

Relevance

Associated Talks:

11:45AM - Day 2

View Exclusive Insights from Luxury Brands: How Storytelling Will Help Your Brand Thrive In The Long Term.

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Exclusive Insights from Luxury Brands: How Storytelling Will Help Your Brand Thrive In The Long Term.

The luxury industry has mastered the art of storytelling to create desirability around the world’s most enviable brands and to influence us all. But what makes a great story and how do you then share it effectively with your target audience?

Rumble Romagnoli, CEO of digital marketing agency Relevance, shares his insights on how to be an effective storyteller. He explores in-depth memories, archetypes, personas, techniques, and key takeaways. In addition, he highlights effective brand techniques of some of the best storytelling examples from the luxury industry. Once you have mastered the art of storytelling you will be able to place your brand message into the thoughts of communities and generations of people. That is when the real magic starts to happen, and your brand can thrive in the long-term.

. Rumble Romagnoli, CEO , Relevance
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12:00PM

Nicole Hanratty

Global Director of Marketing

Bhang Inc.

Associated Talks:

12:00PM - Day 2

View How to Win Outside your Creative Comfort Zone: Digital Brand Strategies in 2020

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How to Win Outside your Creative Comfort Zone: Digital Brand Strategies in 2020

Are you willing to take a creative risk? Successful digital campaigns in 2020 require that you turn everything you assume to be true inside out.

Success requires you to be a disrupter in the noisy overcrowded digital space. Success requires you to engage in a way that surprises consumers and provokes conversation.  As a result, the most essential ingredient to a digital campaign in 2020 is creativity, not just in developing campaign assets, but in the execution of the campaign as well.

Nicole Hanratty speaks to the importance of taking creative risks in campaign execution in today’s competitive climate.

From goals and results to consumer benefits, Nicole talks about inviting consumers into the campaign and staying true to brand voice.

. Nicole Hanratty, Global Director of Marketing, Bhang Inc.
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12:30PM

Importance of UGC: The Invaluable Addition to your Content Strategy

  • How user-generated content is a fundamental element of any engaging marketing strategy
  • Tactics for using UGC to connect and create content that resonates with customers
  • Exploring human-centred marketing strategies
  • How to use UGC to build communities and identify authentic brand influencers
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01:00PM

End of Content & Digital Brand Strategy Track

All other DMWF Conference tracks will reopen at 2:00 pm in the Expo Hall

01:00PM

Lunch & Networking Break