Day 1 - 21 June 2023

This agenda is exclusive to attendees attending the Business Design Centre on 21-22 June

08:50AM

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Chair’s Welcome – Content & Digital Brand Strategy – 21 June

. Courtney Cesari, President , Columbia Alumni Association (CAA) of London

09:00AM

Marketing in the Metaverse

09:30AM

Morning Partner Presentation – Day 1

10:00AM

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Janina Jahns

Senior Culture & Entertainment Manager, Northern Europe

Diageo

Associated Talks:

10:00AM - Day 1

View Panel: Tell better stories with interactive content

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Panel: Tell better stories with interactive content

  • Don’t be a one trick pony – how interactive content can help diversify the content within your digital strategy.
  • Keeping engagement – as interactive content is twice as likely to engage consumers, what are the best practice approaches to make the most from this interaction?
  • Personalisation – how to deliver a tailored experience to boost brand awareness and audience interaction.
Moderator: . Courtney Cesari, President , Columbia Alumni Association (CAA) of London
. Janina Jahns, Senior Culture & Entertainment Manager, Northern Europe, Diageo

10:40AM

Mid-Morning Partner Presentation – Day 1

10:50AM

Morning Networking Break

11:20AM

Partner Presentation – Day 1

11:30AM

Evergreen content – the always on strategy

12:00PM

Midday Partner Presentation – Day 1

12:30PM

Leading an empathetic & value-driven content strategy

01:00PM

Lunch & Networking Break

02:00PM

Andrew Canter

Global CEO

Branded Content Marketing Association (BCMA)

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Panel: Social Responsibility and how to incorporate it into your marketing strategy

  • Ways in which sharing social responsibility can have a positive impact on marketing strategies.
  • Be transparent – why it’s important to share work in an accurate and ethical way and avoid the trap of ‘greenwashing’.
  • As consumers become increasing concerned about social responsibility of brands, what needs to be thought about from a wider strategy, product, brand and company perspective?
  • New ways brands can adopt social responsibility initiatives.
Moderator: . Andrew Canter, Global CEO, Branded Content Marketing Association (BCMA)

02:40PM

Afternoon Partner Presentation – Day 1

03:10PM

Afternoon Networking Break

03:30PM

Janis Thomas

Ecommerce & Marketing Director

Look Fabulous Forever

Associated Talks:

03:30PM - Day 1

View Building loyalty at Look Fabulous Forever

03:30PM - Day 1

View Building loyalty at Look Fabulous Forever

11:30AM - Day 1

View Building a Culture of Continuous Improvement

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Building loyalty at Look Fabulous Forever

. Janis Thomas, Ecommerce & Marketing Director, Look Fabulous Forever

04:00PM

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Tayo Ologbenla

Head of Digital Marketing

Savills

Associated Talks:

04:00PM - Day 1

View Panel: Navigating your marketing strategy through uncertain times

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Panel: Navigating your marketing strategy through uncertain times

  • Times are uncertain and unpredictable; how do you create a marketing strategy to withstand these tests?
  • Emphasising the importance of adaptability – look at the insights of what is working/ isn’t working and adjust accordingly.
  • Capitalising on what makes you different and reflecting that across marketing comms and touchpoints.
  • Keeping the focus on quality over quantity.
Moderator: . Courtney Cesari, President , Columbia Alumni Association (CAA) of London
. Tayo Ologbenla, Head of Digital Marketing, Savills