Day 1 - 21 June 2023

This agenda is exclusive to attendees attending the Business Design Centre on 21-22 June

08:50AM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Chair’s Welcome – Content & Digital Brand Strategy – 21 June

. Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
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09:00AM

Nate Woodhead

Executive Creative Director

VIRTUE Worldwide

Associated Talks:

04:00PM - Day 1

View Panel: Navigating your marketing strategy through uncertain times

09:00AM - Day 1

View Marketing in the Metaverse

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Marketing in the Metaverse

. Nate Woodhead, Executive Creative Director, VIRTUE Worldwide
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09:30AM

Michael Boosalis

Product Marketing Manager

Storyblok

Associated Talks:

09:30AM - Day 1

View The way to modern content experiences

12:10PM - Day 2

View Panel: Building an effective omnichannel strategy

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The way to modern content experiences

. Michael Boosalis, Product Marketing Manager, Storyblok
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10:00AM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Jim Edwards

Digital Innovation Leader EMEA

Kimberly-Clark

Associated Talks:

10:00AM - Day 1

View Panel: Tell better stories with interactive content

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Lukas Turek

Product Manager

Kontent.ai

Associated Talks:

10:00AM - Day 1

View Panel: Tell better stories with interactive content

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Maxim Gelmann

Founder & Chief Stroodle

Stroodles Eco Tableware

Associated Talks:

10:00AM - Day 1

View Panel: Tell better stories with interactive content

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Nadia El-Asad

UK Editorial Lead

Pinterest

Associated Talks:

10:00AM - Day 1

View Panel: Tell better stories with interactive content

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Panel: Tell better stories with interactive content

  • Don’t be a one trick pony – how interactive content can help diversify the content within your digital strategy.
  • Keeping engagement – as interactive content is twice as likely to engage consumers, what are the best practice approaches to make the most from this interaction?
  • Personalisation – how to deliver a tailored experience to boost brand awareness and audience interaction.
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
. Jim Edwards, Digital Innovation Leader EMEA, Kimberly-Clark
. Lukas Turek, Product Manager , Kontent.ai
. Maxim Gelmann, Founder & Chief Stroodle, Stroodles Eco Tableware
. Nadia El-Asad, UK Editorial Lead, Pinterest
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10:40AM

Bartosz Jones

Digital Content Creator

Safenames

Associated Talks:

10:40AM - Day 1

View Managing your Online Brand Reputation

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Zara Nethersole

Head of Marketing

Safenames

Associated Talks:

10:40AM - Day 1

View Managing your Online Brand Reputation

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Managing your Online Brand Reputation

  • Online Brand Reputation
  • Who Manages Your Brand Domain Names?
  • The Risks of Not Managing Your Online Brand Domains
  • How Cyberattacks Affect Your Brand Content
  • Security Concerns with Brand Domains
  • How to Control and Manage Online Brand
. Bartosz Jones, Digital Content Creator , Safenames
. Zara Nethersole, Head of Marketing , Safenames
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10:50AM

Morning Networking Break

11:20AM

Partner Presentation – Day 1

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11:30AM

Shweta Munshi

Vice President, Western Europe Marketing

The LEGO Group

Associated Talks:

11:30AM - Day 1

View Modernising our Brands

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Modernising our Brands

. Shweta Munshi, Vice President, Western Europe Marketing, The LEGO Group
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12:00PM

Francesco D’Orazio

Founder and CEO

Pulsar Platform

Associated Talks:

12:00PM - Day 1

View From green-washing to green-action: how advertising can become a force for good in the battle for sustainability 

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Jess Francis

Senior Global Strategist & Co-Lead, Global Sustainability Practice

McCann

Associated Talks:

12:00PM - Day 1

View From green-washing to green-action: how advertising can become a force for good in the battle for sustainability 

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From green-washing to green-action: how advertising can become a force for good in the battle for sustainability 

This talk will cover:

  • How the perception of sustainability, its narratives and actors have evolved over the last 15 years
  •  How brands are approaching sustainability and how does the public perceive their efforts
  • How marketing and advertising can play a pivotal role in advancing the agenda of sustainability

 

. Francesco D’Orazio, Founder and CEO , Pulsar Platform
. Jess Francis, Senior Global Strategist & Co-Lead, Global Sustainability Practice, McCann
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12:30PM

Allen O’Neill

CEO

SocialVoice.ai

Associated Talks:

12:30PM - Day 1

View Angel or devil – can you trust my voice?

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Angel or devil – can you trust my voice?

Digital marketing is now video first. However, looking only at hashtags and descriptions for influencer insight, is like trying to comprehend the enormity of ‘War and Peace’ by simply reading the title. #warandpeace #omg #til.
In this session Allen will demonstrate how to use cutting edge AI to analyse all of an influencer’s past activity; every video, every frame, word by word, to give you unrivalled brand safety and deeper audience alignment.
If you currently depend on meta-data for insights, you need to attend this session – it will open your eyes to what you are missing.
Disclaimer: ChatGPT was not harmed in the planning of this talk🙂

. Allen O’Neill, CEO, SocialVoice.ai
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01:00PM

Lunch & Networking Break

02:00PM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Alison McAleavy

Founder

ZIG+STAR

Associated Talks:

02:00PM - Day 1

View Panel: Social Responsibility and how to incorporate it into your marketing strategy

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Danielle Close

Founder

myskinfeels

Associated Talks:

02:00PM - Day 1

View Panel: Social Responsibility and how to incorporate it into your marketing strategy

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Kate Walmsley

Co-founder

tern

Associated Talks:

02:00PM - Day 1

View Panel: Social Responsibility and how to incorporate it into your marketing strategy

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Ana Estrougo

Founder & CEO

The Octopus Club

Associated Talks:

02:00PM - Day 1

View Panel: Social Responsibility and how to incorporate it into your marketing strategy

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Panel: Social Responsibility and how to incorporate it into your marketing strategy

  • Ways in which sharing social responsibility can have a positive impact on marketing strategies.
  • Be transparent – why it’s important to share work in an accurate and ethical way and avoid the trap of ‘greenwashing’.
  • As consumers become increasing concerned about social responsibility of brands, what needs to be thought about from a wider strategy, product, brand and company perspective?
  • New ways brands can adopt social responsibility initiatives.
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
. Alison McAleavy, Founder , ZIG+STAR
. Danielle Close, Founder, myskinfeels
. Kate Walmsley, Co-founder, tern
. Ana Estrougo, Founder & CEO, The Octopus Club
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02:40PM

Marion Gould

Client Partner Lead

Microsoft Advertising

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Louise Morgan

Senior Director, International Marketing

Avis Budget Group

Associated Talks:

02:40PM - Day 1

View The future demands Marketing with Purpose

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Surinder Phuller

Senior Director Digital, Media, Social & Insights

Hilton Hotels

Associated Talks:

02:40PM - Day 1

View The future demands Marketing with Purpose

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The future demands Marketing with Purpose

Marketing with Purpose is the difference between earning a customer for a day and a customer for life. It is a research-based framework we developed for building brand trust, love, and loyalty through three core building blocks of trust: responsibility, values, and inclusion.

Moderator: . Marion Gould, Client Partner Lead, Microsoft Advertising
. Louise Morgan, Senior Director, International Marketing , Avis Budget Group
. Surinder Phuller, Senior Director Digital, Media, Social & Insights, Hilton Hotels
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03:10PM

Afternoon Networking Break

03:30PM

Janis Thomas

Ecommerce & Marketing Director

Look Fabulous Forever

Associated Talks:

03:30PM - Day 1

View Building loyalty at Look Fabulous Forever

03:30PM - Day 1

View Building loyalty at Look Fabulous Forever

11:30AM - Day 1

View Building a Culture of Continuous Improvement

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Building loyalty at Look Fabulous Forever

. Janis Thomas, Ecommerce & Marketing Director, Look Fabulous Forever
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04:00PM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

View Full Info

Nate Woodhead

Executive Creative Director

VIRTUE Worldwide

Associated Talks:

04:00PM - Day 1

View Panel: Navigating your marketing strategy through uncertain times

09:00AM - Day 1

View Marketing in the Metaverse

View Full Info

Will Bonaddio

Chief Marketing Officer

August

Associated Talks:

04:00PM - Day 1

View Panel: Navigating your marketing strategy through uncertain times

10:00AM - Day 1

View Panel: Social Communities – exploring your social and engagement strategies

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Tayo Ologbenla

Head of Digital Marketing

Savills

Associated Talks:

04:00PM - Day 1

View Panel: Navigating your marketing strategy through uncertain times

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Panel: Navigating your marketing strategy through uncertain times

  • Times are uncertain and unpredictable; how do you create a marketing strategy to withstand these tests?
  • Emphasising the importance of adaptability – look at the insights of what is working/ isn’t working and adjust accordingly.
  • Capitalising on what makes you different and reflecting that across marketing comms and touchpoints.
  • Keeping the focus on quality over quantity.
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
. Nate Woodhead, Executive Creative Director, VIRTUE Worldwide
. Will Bonaddio, Chief Marketing Officer, August
. Tayo Ologbenla, Head of Digital Marketing, Savills
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