Day 1 - 23 June 2022

This agenda is exclusive to attendees attending the Business Design Centre on 23-24 June

09:20AM

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Chair’s Welcome – Content & Digital Brand Strategy – 23 June

. Courtney Cesari, President , Columbia Alumni Association (CAA) of London
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09:30AM

Roxana Telescu

VP of Strategic Accounts

Unbabel

Associated Talks:

09:30AM - Day 1

View How Global Brands are Translating Content at Scale

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How Global Brands are Translating Content at Scale

Creating great quality content in many languages is a challenge all global brands face. Legacy methods don’t give you the accuracy, speed and scale, and as a result, your customer experience suffers. The good news is that technology is allowing businesses to accelerate international growth quicker than ever before. This session will shed light on how this technology is implemented, as well as practical advice to take your content global.

. Roxana Telescu, VP of Strategic Accounts, Unbabel
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10:00AM

Bee Hindocha

Global Director Brand & Communications

AlphaSights

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Sheloa Nichols

Head of Content and Channels

Ministry of Justice UK

Associated Talks:

10:00AM - Day 1

View Panel: Building Experiences through Storytelling

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Yolanda Valery

Head of Digital Engagement

Ocado Group

Associated Talks:

10:00AM - Day 1

View Panel: Building Experiences through Storytelling

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Panel: Building Experiences through Storytelling

  • Top tips in 2022 for creating compelling campaigns that will engage, retain and resonate with customers
  • Reviewing the need of creating personalised content experiences
  • Why data-driven storytelling will support visually stunning stories but cut through the noise online
  • Discussing how being customer-centric & customer led storytelling will enhance brand experiences
Moderator: . Bee Hindocha, Global Director Brand & Communications, AlphaSights
. Sheloa Nichols, Head of Content and Channels, Ministry of Justice UK
. Yolanda Valery, Head of Digital Engagement, Ocado Group
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10:40AM

Amy Woods

CEO and Founder

Content 10x

Associated Talks:

09:50AM - Day 1

View Virtual: The Power of Repurposing: How to Maximise Your Content

10:40AM - Day 1

View The Power of Repurposing: How to Maximise Your Content

02:00PM - Day 1

View Panel: Content Marketing trends in 2022 & beyond

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The Power of Repurposing: How to Maximise Your Content

  • What is content repurposing and how it can help you get maximum ROI from your content
  • 6 compelling, hard-to-ignore reasons why you should repurpose content
  • Real-life examples of how effective content repurposing has helped brands achieve more with less
. Amy Woods, CEO and Founder , Content 10x
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10:50AM

Morning Networking Break

11:20AM

Joel Brandon-Bravo

Vice President of Travel Solutions

TPT Digital

Associated Talks:

11:20AM - Day 1

View Avoid 3 Fundamental Mistakes in Global Website Rollouts

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Avoid 3 Fundamental Mistakes in Global Website Rollouts

Attendees will learn how to balance global and local marketing objectives by using data and technology to support:

  1. Informed Decision Making (prioritize based on content ROI)
  2. Expedited Launch (scalable solutions for global launch consistency – that’s SEO friendly)
  3. Digital marketing Support (use local market research to create performance content)
. Joel Brandon-Bravo, Vice President of Travel Solutions, TPT Digital
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11:30AM

Janis Thomas

Ecommerce & Marketing Director

Look Fabulous Forever

Associated Talks:

11:30AM - Day 1

View Building a Culture of Continuous Improvement

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Building a Culture of Continuous Improvement

Direct to Consumer beauty ecommerce brand, Look Fabulous Forever has ambitious plans for rapid growth in the coming years. Ecommerce & Marketing Director, Janis Thomas shares their experience of creating a culture and mindset to achieve their objectives.

  • Creating a compelling mission and vision
  • Developing a strategy to achieve your ambitious goals
  • Designing values and aligning team development priorities
  • Evaluating and celebrating success and learning from failure
. Janis Thomas, Ecommerce & Marketing Director, Look Fabulous Forever
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12:00PM

Jennifer Griffin Smith

CMO

Brightcove

Associated Talks:

12:00PM - Day 1

View Every Brand Needs To Act Like a Media Company

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Every Brand Needs To Act Like a Media Company

Video is one of the most important tools marketers can use to achieve KPIs – and when part of a B2B marketing strategy, organizations can realize up to 49% faster revenue growth. For B2C, 85% of consumers worldwide find videos essential as they shop online. With the need to find ways to connect more effectively with customers, video has become top-of-mind with marketers across all industries. In this session, you’ll hear how Brightcove customers use video to create meaningful engagements that maximize marketing value to reach and engage every audience, anywhere and anytime.

. Jennifer Griffin Smith, CMO, Brightcove
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12:30PM

Andrew Canter

Global CEO

Branded Content Marketing Association (BCMA)

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Shannon Walker

Founder

Social Disruption

Associated Talks:

12:30PM - Day 1

View BCMA Panel: Meaningful Branded Content

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Tom Scott

Chief Marketing Officer

Pickstar & VLAST

Associated Talks:

12:30PM - Day 1

View BCMA Panel: Meaningful Branded Content

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Michael Wylie-Harris

Content Director

Bulbshare

Associated Talks:

12:30PM - Day 1

View BCMA Panel: Meaningful Branded Content

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Maya Bogle

Co-Founder

Talenthouse

Associated Talks:

12:30PM - Day 1

View BCMA Panel: Meaningful Branded Content

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BCMA Panel: Meaningful Branded Content

There is a growing trend in brand activism and purpose-driven marketing, with consumers increasingly expecting brands to speak out about important social issues. Recent examples include Nike’s ‘Just Don’t Do It’ campaign, Bodyform’s ‘Womb Stories’ and Brewdog’s Forest, where they will plant one million trees becoming the first carbon-negative global beer business. The BCMA are committed to producing the best practice guide to Meaningful Branded Content, a manifesto of principles that members adhere to in pursuit of creating and producing the most meaningful experiences and branded content.

We have brought together a panel of experts from across the BCMA global network to share their views on how brands should adopt a meaningful approach to creating the best-branded content.

Moderator: . Andrew Canter, Global CEO, Branded Content Marketing Association (BCMA)
. Shannon Walker, Founder, Social Disruption
. Tom Scott, Chief Marketing Officer, Pickstar & VLAST
. Michael Wylie-Harris, Content Director, Bulbshare
. Maya Bogle, Co-Founder, Talenthouse
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01:00PM

Lunch & Networking Break

02:00PM

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

View Full Info

Alex Ioana

Manager, Digital Content Experience

Booking.com

Associated Talks:

02:00PM - Day 1

View Panel: Content Marketing trends in 2022 & beyond

View Full Info

Amy Woods

CEO and Founder

Content 10x

Associated Talks:

09:50AM - Day 1

View Virtual: The Power of Repurposing: How to Maximise Your Content

10:40AM - Day 1

View The Power of Repurposing: How to Maximise Your Content

02:00PM - Day 1

View Panel: Content Marketing trends in 2022 & beyond

View Full Info

Svetlana Tokunova

Customer Marketing Manager BeNeLux region at Bayer Crop Science

Bayer

Associated Talks:

02:00PM - Day 1

View Panel: Content Marketing trends in 2022 & beyond

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Panel: Content Marketing trends in 2022 & beyond

  • Video is the future – but how can brands effectively use video & live streams to create impact and reaction
  • The importance of creating omnichannel campaigns and optimizing content
  • Delivering dynamic content & enhancing customer experience
  • Looking to the future – how effective storytelling will generate ROI
Moderator: . Courtney Cesari, President , Columbia Alumni Association (CAA) of London
. Alex Ioana, Manager, Digital Content Experience, Booking.com
. Amy Woods, CEO and Founder , Content 10x
. Svetlana Tokunova, Customer Marketing Manager BeNeLux region at Bayer Crop Science, Bayer
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02:40PM

Dave Colgate

Head of SEO

Vertical Leap

Associated Talks:

02:40PM - Day 1

View 10 tips in 10 minutes on how to create content Google likes

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10 tips in 10 minutes on how to create content Google likes

In this talk, Dave will share 10 key pieces of advice to help marketers create content that will satisfy Google’s E-A-T guidelines (expertise, authority and trustworthiness) and achieve maximum visibility in the search results. From choosing authors with strong digital footprints to capturing rich snippets and running content audits, the more of these you can tick off, the greater your chances of being found online.

. Dave Colgate, Head of SEO, Vertical Leap
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02:50PM

Afternoon Networking Break

03:30PM

Sapna Kandukuri

Head of Marketing

Recognise Bank Limited

Associated Talks:

03:30PM - Day 1

View Reinventing a connected brand experience

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Reinventing a connected brand experience

  • Reviewing the Recognise Bank brand building journey and why customers are the heart of the brand
  • Exploring the community building and emphasis of how brand touchpoints supports growth
  • Overviewing challenges finance brands face in marketing but how to overcome these to deliver unique brand experiences
. Sapna Kandukuri, Head of Marketing, Recognise Bank Limited
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04:00PM

Steve Jackson

Group COO

Xoomworks, Part of Accenture

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Aaliyah Ansari

4Life Solutions

Chief Marketing Officer

Associated Talks:

04:00PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

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Amelie Arras

Marketing Director

Zumo

Associated Talks:

04:00PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

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James Cannings

Chief Sustainability Officer

MSQ

Associated Talks:

04:00PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

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Pete Durant

Head Of Marketing

BAM Bamboo Clothing

Associated Talks:

10:40AM - Day 1

View 10 ways to get sustainability marketing right

04:00PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

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Panel: Brand responsibility and why marketers need to take it seriously

  • Consumers expect more than ever from their brands. Now what?
  • Is brand “responsibility” a value proposition for consumers?
  • Why brand marketing must align with company values, culture, and strategy (talking the talk without walking the walk: a cautionary tale)
  • Building brand relationships through authentic customer experience
  • What is the marketing function’s role in building responsible brands?

 

Moderator: . Steve Jackson, Group COO, Xoomworks, Part of Accenture
. Aaliyah Ansari, 4Life Solutions, Chief Marketing Officer
. Amelie Arras, Marketing Director, Zumo
. James Cannings, Chief Sustainability Officer, MSQ
. Pete Durant, Head Of Marketing, BAM Bamboo Clothing
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