Day 1 - 25 June 2024

09:20AM

Dasha Shunina

Events Director

Women in Tech

Associated Talks:

09:20AM - Day 2

View Chairs Welcome – Influencer & Affiliate Marketing

09:20AM - Day 1

View Chair’s Welcome – Content Marketing & Video

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Chair’s Welcome – Content Marketing & Video

. Dasha Shunina, Events Director, Women in Tech
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09:30AM

Storytelling: Interactive content whilst pioneering a 1st class customer experience

  • The role of content in customer experience
  • The longevity of content strategy with storytelling tactics
  • How to create content which interacts with your audience and provides an enjoyable and rememberable experience
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10:00AM

Morning Partner Solo – Content Marketing & Video

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10:30AM

Nicole Petkova

Content Creator

Look Fabulous Forever

Associated Talks:

10:30AM - Day 1

View Panel: Standing out from crowd with video content

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Annie Masciavè

Head of Creative Production

Vinted

Associated Talks:

04:10PM - Day 1

View Elevating Performance: leveraging UGC trends for Men’s Fashion Categories at Vinted

10:30AM - Day 1

View Panel: Standing out from crowd with video content

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Carla Boyd

Senior Social Media & Content Marketing Manager

Cineworld Cinemas

Associated Talks:

10:30AM - Day 1

View Panel: Standing out from crowd with video content

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Panel: Standing out from crowd with video content

  •  Video strategy for ROI, engagement & digestibility in a noisy world
  • How to meet the growing content demand
  • Creating sustainable content o Virtual Production – saving costs whilst still producing high quality content
  • How are different industries using video driven content
  • Mapping your content to your consumer profiles
. Nicole Petkova, Content Creator, Look Fabulous Forever
. Annie Masciavè, Head of Creative Production, Vinted
. Carla Boyd, Senior Social Media & Content Marketing Manager, Cineworld Cinemas
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11:10AM

Morning Break

11:40AM

Mid-Morning Partner Solo – Content Marketing & Video

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12:10PM

The beauty of Video Content and Live streaming

  • The benefits of video and live streaming on audience interaction and participation
  • Increasing brand access and approachability
  • Choosing the right platform for live content and the strategy behind it
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12:40PM

Lunchtime Partner Solo – Content Marketing & Video

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12:55PM

Lunch Break

02:00PM

Afternoon Partner Solo – Content Marketing & Video

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02:15PM

Afternoon Partner Solo – Content Marketing & Video

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02:30PM

Natalie Nightingale

Head of Creative and Content

Post Office

Associated Talks:

02:30PM - Day 1

View Panel: Diversifying your content strategy

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James Coughlan

Sales Transformation Lead

Arco: Experts in Safety

Associated Talks:

02:30PM - Day 1

View Panel: Diversifying your content strategy

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Bee Patel

Global Director Brand & Communications

AlphaSights

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Brand & Communication Stratergy

02:30PM - Day 1

View Panel: Diversifying your content strategy

02:00PM - Day 1

View Panel: Driving engagement with video-based content

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Panel: Diversifying your content strategy

  • Understanding your brands values, environmental and social responsibility, moving beyond just purchasing a product or service
  • How to stand out to the digitally fatigued consumer
  • Presenting your brand as authentically true
. Natalie Nightingale, Head of Creative and Content , Post Office
. James Coughlan, Sales Transformation Lead, Arco: Experts in Safety
. Bee Patel, Global Director Brand & Communications, AlphaSights
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03:10PM

Afternoon Partner Solo – Content Marketing & Video

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03:40PM

Afternoon Break

03:55PM

Mid-Afternoon Partner Solo – Content Marketing & Video

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04:10PM

Annie Masciavè

Head of Creative Production

Vinted

Associated Talks:

04:10PM - Day 1

View Elevating Performance: leveraging UGC trends for Men’s Fashion Categories at Vinted

10:30AM - Day 1

View Panel: Standing out from crowd with video content

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Nicole Tozzo Chiarello

Digital Marketing Manager

Vinted

Associated Talks:

04:10PM - Day 1

View Elevating Performance: leveraging UGC trends for Men’s Fashion Categories at Vinted

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Elevating Performance: leveraging UGC trends for Men’s Fashion Categories at Vinted

  • Men’s fashion is historically not the most popular category for Vinted. In 2023, we finally managed to run an extremely successful (still the most successful to date) UGC Performance campaign for this category.
  • We achieved amazing results through a mix of creative and data driven decisions, that were a first for us.
  • We’d like to share our experience and these results with your audience, as it might help others who are struggling with UGC impact in some specific categories
. Annie Masciavè, Head of Creative Production, Vinted
. Nicole Tozzo Chiarello, Digital Marketing Manager , Vinted
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04:40PM

Hyacinth Guelas

B2B Senior Social Media Manager - Associate Director

Savills

Associated Talks:

04:40PM - Day 1

View Panel: Less Content, More Impact?

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Giuseppe Baidoo

Founder & CEO

Gusto Snacks

Associated Talks:

04:40PM - Day 1

View Panel: Less Content, More Impact?

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Inga Batur

Head of Content

Zavarovalnica Triglav

Associated Talks:

04:40PM - Day 1

View Panel: Less Content, More Impact?

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Panel: Less Content, More Impact?

  • Utilising resources and platforms to the best of your ability
  • When is the right time to distribute
  • Solving your customers problems with relevant content
  • Ensuring your content is still diverse
. Hyacinth Guelas, B2B Senior Social Media Manager - Associate Director , Savills
. Giuseppe Baidoo, Founder & CEO, Gusto Snacks
. Inga Batur, Head of Content, Zavarovalnica Triglav
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05:20PM

Lee Goodger

Global Head of Social Media

Savills

Associated Talks:

05:20PM - Day 1

View From Clicks to Conversion: Mastering Content for Social & Digital Platforms for Maximum Impact

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From Clicks to Conversion: Mastering Content for Social & Digital Platforms for Maximum Impact

  • In age when attention is limited and multi-platform dominance, how can you use content to unlock the secrets to increasing visibility across social media platforms
  • How to make each view & pound spent count across platforms to ensure ROI
  •  Utilising in-house content teams to create brand and customer-focused content
. Lee Goodger, Global Head of Social Media , Savills
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