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Day 1 - 25 June 2024

Featuring topics including:

Content Marketing, Storytelling, Video, audience engagement, UGC, consumer profiles and trends, advertising, consumer listening.

09:20AM

Bee Patel

Global Director Brand & Communications

AlphaSights

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Brand & Communication Strategy

09:20AM - Day 1

View Chair’s Welcome – Content Marketing & Video

02:00PM - Day 1

View Panel: Driving engagement with video-based content

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Chair’s Welcome – Content Marketing & Video

. Bee Patel, Global Director Brand & Communications, AlphaSights
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09:30AM

Elinor Miansarow

Brand & Partnership Lead

Wild

Associated Talks:

09:30AM - Day 1

View Storytelling: Interactive content whilst pioneering a 1st class customer experience

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Joshua Fray

Head of Creative

Wild

Associated Talks:

02:00PM - Day 1

View Panel: Diversifying your content strategy

09:30AM - Day 1

View Storytelling: Interactive content whilst pioneering a 1st class customer experience

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Storytelling: Interactive content whilst pioneering a 1st class customer experience

  • Refillable natural bathroom brand, Wild will discuss their use of content and how they use it to shake up an industry full of conglomerates. Brand partnerships with Disney and Stacey Solomon will be discussed from concept to execution, along with how the brand uses interactive social content to keep their customer base loyal and exhilarated
. Elinor Miansarow, Brand & Partnership Lead, Wild
. Joshua Fray, Head of Creative, Wild
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10:00AM

Rob Parkin

SVP of Research & Insight

Pulsar Platform

Associated Talks:

10:00AM - Day 1

View The Audience-First Playbook: drive impact & relevance for your campaigns & content

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Oryelle Clements

Associate Research Director

Pulsar Platform

Associated Talks:

10:00AM - Day 1

View The Audience-First Playbook: drive impact & relevance for your campaigns & content

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The Audience-First Playbook: drive impact & relevance for your campaigns & content

Different communities talk about the same topic differently. At whatever stage of campaigns or content you’re working on, synching your marketing with the behaviors, perceptions and language of your audience will give you the best chances of success.

In this talk, Pulsar’s SVP of Research & Insight Rob Parkin and Associate Research Director Oryelle Clements will take you through our audience-first playbook, based on 15 years of studying virality and online marketing campaigns. You will learn about the ‘shape’ of any given audience, the best strategies to deploy to drive impact and relevance, and see to understand 3 topics through an audience lens: the rise of the Dupes category, how two Netflix shows became hits, and the multiple meaning(s) of Sustainability.

. Rob Parkin, SVP of Research & Insight, Pulsar Platform
. Oryelle Clements, Associate Research Director, Pulsar Platform
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10:30AM

Alvin Gunputh

Social Media Lead

Thredd

Associated Talks:

02:00PM - Day 1

View Panel: Driving engagement with video-based content

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Kaitlyn Pearce

Head of Branded Content, UK

Audio Network

Associated Talks:

10:30AM - Day 1

View Panel: Standing out from the crowd with video content

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Sophie Gadd

Senior Creative

The LEGO Group

Associated Talks:

10:30AM - Day 1

View Panel: Standing out from the crowd with video content

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Nicole Petkova

Brand Manager

Look Fabulous Forever

Associated Talks:

10:30AM - Day 1

View Panel: Standing out from the crowd with video content

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Annie Masciavè

Head of Creative Production

Vinted

Associated Talks:

03:30PM - Day 1

View Elevating Performance: leveraging UGC trends for Men’s Fashion Categories at Vinted

10:30AM - Day 1

View Panel: Standing out from the crowd with video content

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Carla Boyd

Senior Social Media & Content Marketing Manager

Cineworld Cinemas

Associated Talks:

10:30AM - Day 1

View Panel: Standing out from the crowd with video content

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Panel: Standing out from the crowd with video content

  •  Video strategy for ROI, engagement & digestibility in a noisy world
  • How to meet the growing content demand
  • Creating sustainable content o Virtual Production – saving costs whilst still producing high quality content
  • How are different industries using video driven content
  • Mapping your content to your consumer profiles
Moderator: . Alvin Gunputh, Social Media Lead , Thredd
. Kaitlyn Pearce, Head of Branded Content, UK, Audio Network
. Sophie Gadd, Senior Creative, The LEGO Group
. Nicole Petkova, Brand Manager, Look Fabulous Forever
. Annie Masciavè, Head of Creative Production, Vinted
. Carla Boyd, Senior Social Media & Content Marketing Manager, Cineworld Cinemas
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11:10AM

Morning Break

12:10PM

Arthur O’Neill

Joint Head of Invention Worldwide

Mindshare

Associated Talks:

12:10PM - Day 1

View The Future of Media Interfaces

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The Future of Media Interfaces

In a world where everything is becoming smart – fridges, cars, speakers, rings, etc – people have new and heightened expectations from everything they interact with. So much so that the ambient intelligence that surrounds them is fuelling new ways people engage with the media that surrounds them. This isn’t just about the second screening, but about the ability to experience advanced AR visualisation of a sports game screened on TV, to unlock rewards through your own scent on a bust stop billboard, or to order your fridge to do your shopping for you.

Welcome to the next era of media, one that enables brands to not just fight for attention but conquer deep engagement through an ever-expanding realm of interfaces.

. Arthur O’Neill, Joint Head of Invention Worldwide, Mindshare
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12:40PM

Robb Miller

VP of Sales

Issuu

Associated Talks:

12:40PM - Day 1

View Content Marketing Playbook: 2024’s Must-Know Trends & Insights

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Content Marketing Playbook: 2024’s Must-Know Trends & Insights

  • Navigate Change: Thrive amidst the ever-changing content marketing landscape — create faster, host smarter, and share everywhere.
  • Lead The Way: Master 2024’s big trends with cutting-edge tools to elevate your business presence, regardless of size.
  • Optimize Workflows: Implement smart integrations for seamless content creation, publishing, distribution, and analysis.
  • Maximize Impact: Supercharge your content and skyrocket your reach with Issuu’s all-in-one digital publishing platform.
. Robb Miller, VP of Sales, Issuu
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12:55PM

Lunch Break

02:00PM

Vanessa Buendia

Founder & CEO

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Laura Shehata

Creative Director, Previous Paid Media Creative Lead, Ex. Farfetch

WELLTECH

Associated Talks:

04:30PM - Day 1

View Panel: Less Content, More Impact?

02:00PM - Day 1

View Panel: Diversifying your content strategy

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Joshua Fray

Head of Creative

Wild

Associated Talks:

02:00PM - Day 1

View Panel: Diversifying your content strategy

09:30AM - Day 1

View Storytelling: Interactive content whilst pioneering a 1st class customer experience

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Karla Hernández Zaldívar

Global Social Media Insights Manager

Booking.com

Associated Talks:

04:00PM - Day 1

View Panel: Unlocking the power of Data and AI

02:00PM - Day 1

View Panel: Diversifying your content strategy

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Natalie Nightingale

Head of Creative and Content

Post Office

Associated Talks:

02:00PM - Day 1

View Panel: Diversifying your content strategy

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Janis Thomas

Managing Director

Look Fabulous Forever

Associated Talks:

02:00PM - Day 1

View Panel: Diversifying your content strategy

02:20PM - Day 2

View Panel: Building a successful Full-Funnel Marketing Strategy

04:00PM - Day 1

View How do you get from Marketing Director to Managing Director?

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Panel: Diversifying your content strategy

  • Understanding your brands values, environmental and social responsibility, moving beyond just purchasing a product or service
  • How to stand out to the digitally fatigued consumer
  • Presenting your brand as authentically true
Moderator: . Vanessa Buendia, Founder & CEO ,
. Laura Shehata, Creative Director, Previous Paid Media Creative Lead, Ex. Farfetch, WELLTECH
. Joshua Fray, Head of Creative, Wild
. Karla Hernández Zaldívar, Global Social Media Insights Manager, Booking.com
. Natalie Nightingale, Head of Creative and Content , Post Office
. Janis Thomas, Managing Director , Look Fabulous Forever
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02:40PM

Lee Goodger

Global Head of Social Media

Savills

Associated Talks:

02:40PM - Day 1

View From Clicks to Conversion: Mastering Content for Social & Digital Platforms for Maximum Impact

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From Clicks to Conversion: Mastering Content for Social & Digital Platforms for Maximum Impact

  • In age when attention is limited and multi-platform dominance, how can you use content to unlock the secrets to increasing visibility across social media platforms
  • How to make each view & pound spent count across platforms to ensure ROI
  •  Utilising in-house content teams to create brand and customer-focused content
. Lee Goodger, Global Head of Social Media , Savills
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03:10PM

Afternoon Break

03:30PM

Annie Masciavè

Head of Creative Production

Vinted

Associated Talks:

03:30PM - Day 1

View Elevating Performance: leveraging UGC trends for Men’s Fashion Categories at Vinted

10:30AM - Day 1

View Panel: Standing out from the crowd with video content

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Elevating Performance: leveraging UGC trends for Men’s Fashion Categories at Vinted

  • Men’s fashion is historically not the most popular category for Vinted. In 2023, we finally managed to run an extremely successful (still the most successful to date) UGC Performance campaign for this category.
  • We achieved amazing results through a mix of creative and data driven decisions, that were a first for us.
  • We’d like to share our experience and these results with your audience, as it might help others who are struggling with UGC impact in some specific categories
. Annie Masciavè, Head of Creative Production, Vinted
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04:00PM

Joshua Wood

Business Development Director

Territory Influence

Associated Talks:

04:00PM - Day 2

View More content, flat budget? How to smartly use creators to feed your content marketing plans

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More content, flat budget? How to smartly use creators to feed your content marketing plans

More channels and more targeted communications means the need for more content to feed our communications. But to generate the volume needed means rethinking our content generation strategies and usage rights approaches so as not to explode our budgets. In this session we will explore smart ways to extend your content portfolio, leveraging user generated content and smart creator collaborations to increase our output, improve its relevance, and reduce our team’s workload.

. Joshua Wood, Business Development Director, Territory Influence
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04:30PM

Will Bonaddio

Chief Marketing Officer

August

Associated Talks:

03:30PM - Day 2

View Fireside Chat: How to manage marketing agencies and the pitching process

02:00PM - Day 1

View Panel: Future proofing: what is the role of the modern CMO

04:00PM - Day 1

View Panel: Navigating your marketing strategy through uncertain times

10:00AM - Day 1

View Panel: Social Communities – exploring your social and engagement strategies

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Jenna Rak

Senior Director of Audience Development, Social Media and Analytics (Europe, APAC, LatAm)

VOGUE, Condé Nast

Associated Talks:

04:30PM - Day 1

View Panel: Less Content, More Impact?

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Laura Shehata

Creative Director, Previous Paid Media Creative Lead, Ex. Farfetch

WELLTECH

Associated Talks:

04:30PM - Day 1

View Panel: Less Content, More Impact?

02:00PM - Day 1

View Panel: Diversifying your content strategy

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Hyacinth Guelas

B2B Senior Social Media Manager - Associate Director

Savills

Associated Talks:

04:30PM - Day 1

View Panel: Less Content, More Impact?

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Giuseppe Baidoo

Founder & CEO

Gusto Snacks

Associated Talks:

04:30PM - Day 1

View Panel: Less Content, More Impact?

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Inga Batur

Head of Content

Zavarovalnica Triglav

Associated Talks:

04:30PM - Day 1

View Panel: Less Content, More Impact?

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Panel: Less Content, More Impact?

  • Utilising resources and platforms to the best of your ability
  • When is the right time to distribute
  • Solving your customers problems with relevant content
  • Ensuring your content is still diverse
Moderator: . Will Bonaddio, Chief Marketing Officer, August
. Jenna Rak, Senior Director of Audience Development, Social Media and Analytics (Europe, APAC, LatAm), VOGUE, Condé Nast
. Laura Shehata, Creative Director, Previous Paid Media Creative Lead, Ex. Farfetch, WELLTECH
. Hyacinth Guelas, B2B Senior Social Media Manager - Associate Director , Savills
. Giuseppe Baidoo, Founder & CEO, Gusto Snacks
. Inga Batur, Head of Content, Zavarovalnica Triglav
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05:10PM

End of Day 1